In part two, we take a look at ways in which media and advertising companies can adopt intelligent B2B commercial technology to deliver a more dynamic rate-setting, negotiation, and proposal process. Read part two here.The direction of the media and advertising industry is completely in the hands of...
Last week, Zilliant customers, partners, and prospective customers from around the world gathered in Austin, TX, for MindShare 2023. After last year’s exciting return to our first in-person MindShare since 2019, MindShare 2023 was perhaps our most successful ever as attendance soared past 2022 numbe...
Zilliant General Manager of Commercial Excellence Barrett Thompson sat down for an interview with Argano on optimal pricing strategies for the modern enterprise. The article below was originally published here.The Ins and Outs of Pricing Strategy with Zilliant's Barrett ThompsonIn our previous blog,...
Attendees at MindShare Europe will learn how a building products distributor used price optimization and management software and competitive data to drive market-aligned prices while avoiding conflict between its B2B and B2C online channels.How a Two-Person Pricing Team Leverages Competitive Data an...
Dynamic pricing is a well-known term. Yet, if you were to ask 10 pricing experts to define it, you could very well get 10 different answers! A dynamic pricing engine is important for executive and pricing leaders seeking to break free from the limitations of pricing in manual tools.In this post, we'...
Chances are that your company is on a digital transformation journey. Have you considered when, or how, to upgrade your pricing software as a key part of that transformation? Kyle Nations writes about why pricing can’t be overlooked in this journey and offers three suggested approaches.Digitally tra...
Learn how industrial manufacturers can tackle both internal and external pricing challenges with intelligence and speed by leveraging the power of a price optimization solution.Industrial Manufacturing is Facing Both External and Internal ChallengesThe industrial manufacturing industry is currently...
In this blog post, we’ll examine what digital transformation means for industrial manufacturers and how software is critical for overcoming inflation and volatility-driven pricing and revenue growth challenges.Challenges Loom for Industrial Manufacturers Amid Economic UncertaintyThe latest reports o...
There is a heightened emphasis on data-driven decision-making for brands and their agencies when it comes to buying advertisements. There are two sides to this coin. This blog explores how the media companies selling those ads must also be data-driven to meet buyer expectations and remain competitiv...
Read this roundup of spare parts, MRO and industrial distribution, and high-tech industry-focused content to discover intelligent insights for turning pricing and revenue growth challenges into competitive advantages.Essential Pricing and Revenue Growth Insight for Spare Parts, MRO, and High-Tech Co...
![[Podcast Sound Bites] Pricing Insights for Manufacturers](/images/hubs/z-podcast-badge-generic-hubspot-600x400-1.jpg){kind=icon}
Manufacturing leaders have a lot on their minds. While margin opportunity is abundant, critical macro- and micro-threats are everywhere. Zilliant and its partners are committed to helping commercial teams navigate confusing times and come out on the other side with a strong outlook. Here is a snapsh...
In part two of his examination of customer experience and customer lifetime value, Salesforce’s Frank Borovsky examines the critical role that price has to play, particularly in a new age in which customers expect frequent, dynamic price changes. Read part one "Critical Calculations for Customer Exp...
The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share. In this blog p...
An inauspicious start to the year has been especially troubling for high-tech manufacturing, software and services companies. In this article, we uncover how AI and data science can help companies capture more margin and revenue despite external economic challenges.High-Tech at a CrossroadsHigh-tech...
A deep dive into the analytics revolution happening in B2B and why companies must avoid being hamstrung by the quest for “perfect” data before getting started with advanced data science.Achieving Optimal Enterprise Value in B2B Pricing & SellingA decade ago, analysts were describing a world adva...
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