The Need for Pricing Speed Pricing has never been more important to the business, and pricing teams are being asked to make more price changes than ever as they deal with the headwinds of inflation, market shifts, supplier issues, and competitive movements. The problem is many pricin...
“The value of AI isn’t in the systems themselves. Rather, it’s in how companies use these systems to assist humans—and their ability to explain to shareholders and the public what these systems do—in a way that builds trust and confidence.” - What is AI (artificial intelligence)?, McKinsey.com ...
We’ve entered a new era for manufacturers and distributors. Inflation and price volatility, increasing customer expectations, and labor shortages are drastically changing how companies operate.To maintain a competitive advantage, companies need to solve the broken pricing process that’s at the cente...
Pricing is The Most Strategic Process in Your BusinessA pricing strategy and supporting process are critical for every organization. It affects brand, buying and selling experiences, and of course, financials. Managing the pricing process is complex. It touches many departments, such as sales,...
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On the surface, the concept of “pricing” may seem as straightforward as determining the price for a good or service. But today’s business leaders must separate a price from pricing. Price is a number, while pricing is a tightly connected process that impacts brand, financials, buying, and selling. P...
Fast food giant Wendy’s sent the pricing world into a tizzy with news it would try out dynamic pricing next year. On the company’s Q4 2023 earnings call, CEO Kirk Tanner said in 2025 the company would, “begin testing more enhanced features like dynamic pricing and day-part offerings along with...
“My data is a mess! I can’t possibly think about new pricing technology!” This is a common complaint coming from pricing and technology teams that need to transform their pricing processes and modernize pricing systems – while shackled to outdated technology and an undefined data strategy. ...
Learn what price optimization is, how price elasticity is calculated, how dynamic pricing works, and why price optimization is critical for maximizing profit.What is Price Optimization?Pricing optimization utilizes artificial intelligence and machine learning to measure price elasticity and predict...
We’re entering a new era for pricing. What has previously been about setting a price is transforming into a broader pricing process that touches multiple departments and is constantly changing and evolving. We call this the pricing lifecycle.Talk to any pricing leader and they will tell you they can...
Zilliant’s B2B Reimagined podcast is a unique resource for commercial leaders across the B2B world, and it continued to grow its listenership in 2023. You can catch up on every episode of the show here, or start with these five favorites from the past year.B2B Reimagined: 5 Must-Listen Episodes from...
Much like our customers, Zilliant transformed in 2023. Our exciting roadmap, revamped partner engagement strategy, and dynamic customer implementations were on full display at both in-person and digital events this year.As we continue to evolve and drive major impact for some of the world’s top B2B...
Revisit the most-read Zilliant pricing blog posts of the year and discover insights into intelligently responding to the B2B pricing challenges that dominated 2023.It's no secret that we're navigating through difficult times when it comes to maintaining profitability. Rising interest rates, inflatio...
Read this case study to learn why a global life sciences company selected Zilliant’s end-to-end pricing solution to lead its digital transformation. Inside a Life Sciences Pricing Transformation A €10 billion life sciences company has been a leader in the industry for more than a century. It recogni...
![[VIDEO] Zilliant at Dreamforce 2023](/images/hubs/z-dreamforce-hubspot-600x400.jpg)
Watch these videos of Zilliant at The Factory at Spur during the week of Dreamforce 2023 to learn how manufacturers can master pricing complexity and digitally transform their bottom line.Watch Zilliant Dreamforce 2023 SessionsThis past September, Salesforce held its annual Dreamforce event in San F...
Last week, Zilliant customers, partners, and prospective customers from around the world attended our annual MindShare Europe event in Geneva. This year’s edition of our premier pricing and revenue growth conference featured educational pre-conference workshops, impactful and timely keynote presenta...
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