Zilliant Blog on "Pricing"

MindShare Rewind: How Technology Unlocks Profitability

MindShare Rewind: How Technology Unlocks Profitability

Listen to podcaster and career journalist Eric Kavanagh interview Zilliant thought leaders, customers, and partners about today’s economic challenges and how technology unlocks profitability at MindShare 2023.Insight on Unlocking Profitability Through Technology from Zilliant Experts & PartnersO...

Ad Selling = B2B Selling (Part 2)

Ad Selling = B2B Selling (Part 2)

In part two, we take a look at ways in which media and advertising companies can adopt intelligent B2B commercial technology to deliver a more dynamic rate-setting, negotiation, and proposal process. Read part one here.How do we hit a moving target?In the last 20 years, change has been the only cons...

Ad Selling = B2B Selling (Part 1)

Ad Selling = B2B Selling (Part 1)

In part two, we take a look at ways in which media and advertising companies can adopt intelligent B2B commercial technology to deliver a more dynamic rate-setting, negotiation, and proposal process. Read part two here.The direction of the media and advertising industry is completely in the hands of...

Own Your Future! Four Takeaways from MindShare 2023

Own Your Future! Four Takeaways from MindShare 2023

Last week, Zilliant customers, partners, and prospective customers from around the world gathered in Austin, TX, for MindShare 2023. After last year’s exciting return to our first in-person MindShare since 2019, MindShare 2023 was perhaps our most successful ever as attendance soared past 2022 numbe...

The Ins and Outs of Pricing Strategy

The Ins and Outs of Pricing Strategy

Zilliant General Manager of Commercial Excellence Barrett Thompson sat down for an interview with Argano on optimal pricing strategies for the modern enterprise. The article below was originally published here.The Ins and Outs of Pricing Strategy with Zilliant's Barrett ThompsonIn our previous blog,...

MindShare Preview: Optimizing B2B2C Omnichannel Pricing

MindShare Preview: Optimizing B2B2C Omnichannel Pricing

Attendees at MindShare Europe will learn how a building products distributor used price optimization and management software and competitive data to drive market-aligned prices while avoiding conflict between its B2B and B2C online channels.How a Two-Person Pricing Team Leverages Competitive Data an...

What is a Dynamic Pricing Engine?

What is a Dynamic Pricing Engine?

Dynamic pricing is a well-known term. Yet, if you were to ask 10 pricing experts to define it, you could very well get 10 different answers! A dynamic pricing engine is important for executive and pricing leaders seeking to break free from the limitations of pricing in manual tools.In this post, we'...

3 Pricing Capabilities to Consider in a Digital Transformation

3 Pricing Capabilities to Consider in a Digital Transformation

Chances are that your company is on a digital transformation journey. Have you considered when, or how, to upgrade your pricing software as a key part of that transformation? Kyle Nations writes about why pricing can’t be overlooked in this journey and offers three suggested approaches.Digitally tra...

Industrial Manufacturers: Overcome Challenges with Intelligent Pricing

Industrial Manufacturers: Overcome Challenges with Intelligent Pricing

Learn how industrial manufacturers can tackle both internal and external pricing challenges with intelligence and speed by leveraging the power of a price optimization solution.Industrial Manufacturing is Facing Both External and Internal ChallengesThe industrial manufacturing industry is currently...

3 Opportunities for Data-Driven Ad Sales

3 Opportunities for Data-Driven Ad Sales

There is a heightened emphasis on data-driven decision-making for brands and their agencies when it comes to buying advertisements. There are two sides to this coin. This blog explores how the media companies selling those ads must also be data-driven to meet buyer expectations and remain competitiv...

Essential Insight for Spare Parts, MRO, and High-Tech Companies

Essential Insight for Spare Parts, MRO, and High-Tech Companies

Read this roundup of spare parts, MRO and industrial distribution, and high-tech industry-focused content to discover intelligent insights for turning pricing and revenue growth challenges into competitive advantages.Essential Pricing and Revenue Growth Insight for Spare Parts, MRO, and High-Tech Co...

[Podcast Sound Bites] Pricing Insights for Manufacturers

[Podcast Sound Bites] Pricing Insights for Manufacturers

Manufacturing leaders have a lot on their minds. While margin opportunity is abundant, critical macro- and micro-threats are everywhere. Zilliant and its partners are committed to helping commercial teams navigate confusing times and come out on the other side with a strong outlook. Here is a snapsh...

Distributor Digitally Transforms Through Price

Distributor Digitally Transforms Through Price

Read our new eBook to learn how a leading electrical products distributor modernized its pricing capabilities with Zilliant as part of a long-term, highly strategic digital transformation strategy.[EBOOK] Discount Guidance and Impact Analysis Powers Better Pricing DecisionsA leading European wholesa...

Why Pricing is a Key Component of Customer Experience

Why Pricing is a Key Component of Customer Experience

In part two of his examination of customer experience and customer lifetime value, Salesforce’s Frank Borovsky examines the critical role that price has to play, particularly in a new age in which customers expect frequent, dynamic price changes. Read part one "Critical Calculations for Customer Exp...

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