Zilliant Blog on "Pricing"

Competitors’ Competitive Pricing

Competitors’ Competitive Pricing

This post was contributed by Thomas Delloye, Zilliant director of business solutions consulting (BSC) in France. Prior to Zilliant, Thomas directed global client and competitive pricing at Dell EMEA.In B2C, it’s extremely easy to access competitive pricing information; prices are usually published o...

Price Strategy: Racing in a Blindfold

Price Strategy: Racing in a Blindfold

“Will a simpler price strategy reduce negotiation time?”Shortly after my Professional Pricing Society webinar last month this was one of the questions I received. The question was posed by someone wrestling with a common philosophical pricing question: Should a company move to a simpler price offeri...

Customer's Willingness to Pay

Customer's Willingness to Pay

Enjoy this throwback post from July 2014, one of the most popular Zilliant blogs to date. Read Barrett's updated thoughts on willingness to pay.I recently read a great article on Harvard Business Review entitled “The Benefits of Bargaining with Your Customers.” It centered on willingness to pay (WTP...

Data Hygiene 101: Why Proactive Data Management is Key for Pricing Success

Data Hygiene 101: Why Proactive Data Management is Key for Pricing Success

“My data is a mess! I can’t possibly think about new pricing technology!” This is a common complaint coming from pricing and technology teams that need to transform their pricing processes and modernize pricing systems – while shackled to outdated technology and an undefined data strategy.&nbsp...

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Insider Views: Pricing Experts React to Wendy's Dynamic Pricing Announcement

Fast food giant Wendy’s sent the pricing world into a tizzy with news it would try out dynamic pricing next year. On the company’s Q4 2023 earnings call, CEO Kirk Tanner said in 2025 the company would, “begin testing more enhanced features like dynamic pricing and day-part offerings along with...

10 Signs You Have a Broken Pricing Process Featured Image

10 Signs You Have a Broken Pricing Process

Pricing is The Most Strategic Process in Your BusinessA pricing strategy and supporting process are critical for every organization. It affects brand, buying and selling experiences, and of course, financials. Managing the pricing process is complex. It touches many departments, such as sales,...

Pricing Factor Featured Image

The Pricing Factor: Why Pricing is More Important Than Ever

We’ve entered a new era for manufacturers and distributors. Inflation and price volatility, increasing customer expectations, and labor shortages are drastically changing how companies operate.To maintain a competitive advantage, companies need to solve the broken pricing process that’s at the cente...

Neural Networks Blog Post Featured Image

Why Neural Networks Fall Short in Price Optimization

“The value of AI isn’t in the systems themselves. Rather, it’s in how companies use these systems to assist humans—and their ability to explain to shareholders and the public what these systems do—in a way that builds trust and confidence.” - What is AI (artificial intelligence)?, McKinsey.com ...

Pricing Leaders Challenges Featured Image

Five Challenges Pricing Leaders Can't Ignore

The Need for Pricing Speed Pricing has never been more important to the business, and pricing teams are being asked to make more price changes than ever as they deal with the headwinds of inflation, market shifts, supplier issues, and competitive movements.  The problem is many pricin...

Connecting Sales with Pricing Featured Image

Turbocharge Revenue by Connecting Sales with Pricing

Buying & Selling Is More Complex Than EverThe burden on sales operations is huge – the market continues to evolve, but the pressures to deliver on revenue and profit remains. For sales, sales ops, and rev ops leaders, that means navigating the ups and downs of the market and competitio...

MindShare 2024 Recap Featured Image

Front Row Seat to the Future of Pricing: A MindShare 2024 Recap

During the last week of May, Zilliant customers, partners, and prospective customers from around the world gathered in Austin, TX, for MindShare 2024. Attendees of this year’s edition of our annual pricing and revenue growth conference truly got a front row seat to the future of pricing. Not only di...

Five Women in Pricing Featured Image

Five Women in Pricing You Need to Know

“Women make up a significant part of the global workforce and during economic instability, it’s even more important to enable every worker to reach their potential. Seeking gender parity in the workplace is essential not only for the experience of women but also for the health of the global economy....

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