Zilliant’s B2B Reimagined podcast is a unique resource for commercial leaders across the B2B world, and it continued to grow its listenership in 2023. You can catch up on every episode of the show here, or start with these five favorites from the past year.B2B Reimagined: 5 Must-Listen Episodes from...
Read this case study to learn why a global life sciences company selected Zilliant’s end-to-end pricing solution to lead its digital transformation. Inside a Life Sciences Pricing Transformation A €10 billion life sciences company has been a leader in the industry for more than a century. It recogni...
Last week, Zilliant customers, partners, and prospective customers from around the world attended our annual MindShare Europe event in Geneva. This year’s edition of our premier pricing and revenue growth conference featured educational pre-conference workshops, impactful and timely keynote presenta...
How price optimization and management solutions turn the inflation problem into an opportunity for global specialty chemicals manufacturers to differentiate themselves.Inflation and its ImpactCost volatility is nothing new for specialty chemicals manufacturers. Yet, even the most seasoned veterans i...
Last week, Zilliant customers, partners, and prospective customers from around the world gathered in Austin, TX, for MindShare 2023. After last year’s exciting return to our first in-person MindShare since 2019, MindShare 2023 was perhaps our most successful ever as attendance soared past 2022 numbe...
Attendees at MindShare 2023 will hear how a specialty chemicals manufacturer not only bolstered its eCommerce personalization, consistency, and value but also delivered a substantial revenue lift in a matter of months with Zilliant Sales IQ™ and Zilliant Campaign Manager™.How to Turn eCommerce into...
Learn how industrial manufacturers can tackle both internal and external pricing challenges with intelligence and speed by leveraging the power of a price optimization solution.Industrial Manufacturing is Facing Both External and Internal ChallengesThe industrial manufacturing industry is currently...
In this blog post, we’ll examine what digital transformation means for industrial manufacturers and how software is critical for overcoming inflation and volatility-driven pricing and revenue growth challenges.Challenges Loom for Industrial Manufacturers Amid Economic UncertaintyThe latest reports o...
Leadership at an enterprise manufacturer decided to bolster its digital sales investments. After working with Zilliant, the manufacturer implemented a dynamic eCommerce recommendation system powered by Zilliant Sales IQ™ and Zilliant Campaign Manager™, which led to a significant revenue lift and rev...
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Manufacturing leaders have a lot on their minds. While margin opportunity is abundant, critical macro- and micro-threats are everywhere. Zilliant and its partners are committed to helping commercial teams navigate confusing times and come out on the other side with a strong outlook. Here is a snapsh...
In part two of his examination of customer experience and customer lifetime value, Salesforce’s Frank Borovsky examines the critical role that price has to play, particularly in a new age in which customers expect frequent, dynamic price changes. Read part one "Critical Calculations for Customer Exp...
An inauspicious start to the year has been especially troubling for high-tech manufacturing, software and services companies. In this article, we uncover how AI and data science can help companies capture more margin and revenue despite external economic challenges.High-Tech at a CrossroadsHigh-tech...
The Resilient Packaging Industry is Still Susceptible to Disruption“Packaging is a critical enabler for the everyday lives of most consumers,” states McKinsey.com.The B2B packaging manufacturing industry has shown tremendous resiliency over the past few decades due to its ability to adapt to evolvin...
In part 1 of his CX series, guest blogger Frank Borovsky, vice president of industry sales at Salesforce, explores why not all customers are created equal, and how to determine customer value and execute accordingly. Read part 2 here.Not All Customers Are Created EqualFor many companies, this is the...
On the heels of his recent appearance on our B2B Reimagined podcast, Salesforce Vice President - Industry Sales (Manufacturing, Automotive, Energy) Frank Borovsky dropped by to expand upon one of his answers in the interview.Clearing Up a Case of Interviewee's RemorseHave you ever been interviewed f...
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