Blogs on "Pricing"

Win-Loss Data in Pricing Featured Image

Unlocking the Value of Win-Loss Data in Pricing

It wasn’t all that long ago that I used to work tirelessly to convince executives that “more data” was necessary in order to improve pricing strategies.  But in today’s world of Big Data and Gen AI, I now find myself having to underscore just ‘more’ data, but relevant, impactful data.&nbsp...

What is a B2B Pricing Strategy?

What is a B2B Pricing Strategy?

Pricing Is the Most Effective Profitability LeverThe past three years have been marked by extraordinary economic upheaval, with inflation surging due to pandemic-related production cuts, supply chain issues, and rising demand as economies reopened. Geopolitical conflict further intens...

Pricing Software: What it is and How it Works

Pricing Software: What it is and How it Works

What is Pricing Software?B2B pricing software helps businesses analyze, manage, optimize and execute their prices. It first emerged in the late 1990s and has since been used by many manufacturing, distribution, and industrial services companies.Today, many pricing engines use dynamic pricing machine...

How Competitive Pricing Fuels a B2B eCommerce Strategy

How Competitive Pricing Fuels a B2B eCommerce Strategy

Years of disruption have transformed many B2B companies into digital-first sellers. Both leaders and late adopters understand that competitive pricing, price optimization, and dynamic pricing strategies are more than just table stakes in the race to win business and drive revenue through eCommerce.&...

2025 Inflation Blog Featured Image

2025 Inflation: Challenges Ahead Despite Signs of Moderation

Inflation forecasts for 2025 point to a potential moderation back toward pre-pandemic levels, with several major institutions projecting rates around 2% to 2.5%. The International Monetary Fund (IMF), for example, expects global inflation to decrease from 6.7% in 2023 to 5.8% in 2024, with a further...

MindShare Europe 2024 Recap Featured Image

Unlock the Power of Pricing: Five Takeaways from MindShare Europe 2024

Last week, Zilliant customers, partners, and prospective customers from around the world attended our annual MindShare Europe event in Amsterdam. With over 130 participants in the room, it marked a record turnout! While this was my first Mindshare as a new member of the Zilliant team, I was truly in...

Stephan Liozu Headshot

Pricing is Transformational Innovation

In 2013, after four intense years, I completed my Ph.D. in Management. My thesis was titled, "Pricing Capabilities and Firm Performance: A Socio-technical Framework for the Adoption of Pricing as a Transformational Innovation." In simpler terms, it's like saying, "A fool with a tool is still a fool....

The Power of Pricing Analytics in B2B Industries

The Power of Pricing Analytics in B2B Industries

In today’s dynamic market, pricing leaders must navigate supply chain disruptions, inflation, and fluctuating demand while meeting sales teams’ expectations and achieving financial goals. To succeed, pricing strategies need to be both accurate and adaptable.At the core of effective pricing strategie...

Mastering Dynamic Pricing in Foodservice Distribution

Mastering Dynamic Pricing in Foodservice Distribution

The ability to adapt to changing market conditions is more crucial than ever in today’s foodservice distribution industry. As distributors face growing challenges—ranging from inflationary pressures and labor shortages to supply chain disruptions—traditional, spreadsheet-based pricing methods are no...

Using Dynamic Pricing Optimization in B2B Industries: A Comprehensive Guide

Using Dynamic Pricing Optimization in B2B Industries: A Comprehensive Guide

As markets evolve at breakneck speed, the pressure is on for businesses to set prices that do more than just match the competition—they must drive peak profitability. Dynamic pricing optimization has emerged as a powerful solution, enabling companies to adjust prices in real-time based on a myriad o...

Five Women in Pricing Featured Image

Five Women in Pricing You Need to Know

“Women make up a significant part of the global workforce and during economic instability, it’s even more important to enable every worker to reach their potential. Seeking gender parity in the workplace is essential not only for the experience of women but also for the health of the global economy....

3 Pricing Tips to Intelligently Tackle Cooling Inflation

3 Pricing Tips to Intelligently Tackle Cooling Inflation

As global inflation finally appears to be cooling, B2B companies that aren’t equipped to make pricing adjustments with speed and precision risk margin and revenue loss. Read this blog post to discover three pricing tips to intelligently tackle cooling inflation and price adjustments as costs fall.Pr...

MindShare 2024 Recap Featured Image

Front Row Seat to the Future of Pricing: A MindShare 2024 Recap

During the last week of May, Zilliant customers, partners, and prospective customers from around the world gathered in Austin, TX, for MindShare 2024. Attendees of this year’s edition of our annual pricing and revenue growth conference truly got a front row seat to the future of pricing. Not only di...

Connecting Sales with Pricing Featured Image

Turbocharge Revenue by Connecting Sales with Pricing

Buying & Selling Is More Complex Than EverThe burden on sales operations is huge – the market continues to evolve, but the pressures to deliver on revenue and profit remains. For sales, sales ops, and rev ops leaders, that means navigating the ups and downs of the market and competitio...

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