Zilliant Blog

on "Pricing"

3 Opportunities for Data-Driven Ad Sales
Services | Sales | Pricing

3 Opportunities for Data-Driven Ad Sales

There is a heightened emphasis on data-driven decision-making for brands and their agencies when it comes to buying advertisements. There are two sides to this coin. This blog explores how the media companies selling those ads must also be data-driven to meet buyer expectations and remain competitiv...

Essential Insight for Spare Parts, MRO, and High-Tech Companies
Economic Trends | Sales | Pricing

Essential Insight for Spare Parts, MRO, and High-Tech Companies

Read this roundup of spare parts, MRO and industrial distribution, and high-tech industry-focused content to discover intelligent insights for turning pricing and revenue growth challenges into competitive advantages.Essential Pricing and Revenue Growth Insight for Spare Parts, MRO, and High-Tech Co...

[Podcast Sound Bites] Pricing Insights for Manufacturers
Manufacturing | Pricing

[Podcast Sound Bites] Pricing Insights for Manufacturers

Manufacturing leaders have a lot on their minds. While margin opportunity is abundant, critical macro- and micro-threats are everywhere. Zilliant and its partners are committed to helping commercial teams navigate confusing times and come out on the other side with a strong outlook. Here is a snapsh...

Distributor Digitally Transforms Through Price
Distribution | eCommerce | Sales | Pricing

Distributor Digitally Transforms Through Price

Read our new eBook to learn how a leading electrical products distributor modernized its pricing capabilities with Zilliant as part of a long-term, highly strategic digital transformation strategy.[EBOOK] Discount Guidance and Impact Analysis Powers Better Pricing DecisionsA leading European wholesa...

Why Pricing is a Key Component of Customer Experience
Distribution | Manufacturing | Pricing

Why Pricing is a Key Component of Customer Experience

In part two of his examination of customer experience and customer lifetime value, Salesforce’s Frank Borovsky examines the critical role that price has to play, particularly in a new age in which customers expect frequent, dynamic price changes. Read part one "Critical Calculations for Customer Exp...

Intelligent Growth Strategies for MRO & Industrial Distributors
Economic Trends | Sales | Pricing

Intelligent Growth Strategies for MRO & Industrial Distributors

The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share. In this blog p...

How High-Tech Companies Can Defy Macro Pressures; Grow Revenue & Margin
Economic Trends | Manufacturing | Services | Sales | Pricing

How High-Tech Companies Can Defy Macro Pressures; Grow Revenue & Margin

An inauspicious start to the year has been especially troubling for high-tech manufacturing, software and services companies. In this article, we uncover how AI and data science can help companies capture more margin and revenue despite external economic challenges.High-Tech at a CrossroadsHigh-tech...

Scaling the Analytical Summit
Sales | Pricing

Scaling the Analytical Summit

A deep dive into the analytics revolution happening in B2B and why companies must avoid being hamstrung by the quest for “perfect” data before getting started with advanced data science.Achieving Optimal Enterprise Value in B2B Pricing & SellingA decade ago, analysts were describing a world adva...

#TBT: Replace Line-Item Thinking with Total Solution Selling
Sales | Pricing

#TBT: Replace Line-Item Thinking with Total Solution Selling

Enjoy this Throwback Thursday post from December 2020, in which Barrett Thompson outlines how a total solution mindset, backed by the right data-driven tools, can transform how companies across B2B industries strategically price and sell.Replace Line-Item ThinkingOne of our sales directors shared wi...

Packaging Manufacturers: Avoid Disruption with Pricing and Digital Strategies
Economic Trends | Manufacturing | Pricing

Packaging Manufacturers: Avoid Disruption with Pricing and Digital Strategies

The Resilient Packaging Industry is Still Susceptible to Disruption“Packaging is a critical enabler for the everyday lives of most consumers,” states McKinsey.com.The B2B packaging manufacturing industry has shown tremendous resiliency over the past few decades due to its ability to adapt to evolvin...

The Essential Pricing & Revenue Optimization Events of Early 2023
Sales | Pricing

The Essential Pricing & Revenue Optimization Events of Early 2023

Find a recap of our January webinars and learn more about upcoming in-person events featuring Zilliant pricing and revenue optimization and management experts in February 2023.Where to Hear Pricing & Revenue Optimization and Management Expertise in Early 2023As pandemic-driven turbulent economic...

How Price Elasticity Analysis Drives B2B Profit Growth
Economic Trends | eCommerce | Pricing

How Price Elasticity Analysis Drives B2B Profit Growth

There has been significant focus on the elasticity of consumer goods since shopping has rebounded post pandemic, but many companies have yet to tap into the benefits of elasticity analysis in the context of business-to-business (B2B) pricing.eCommerce Growth is Increasing Price Elasticity in B2BMcKi...

Spare Parts Companies: Strategies for Ensuring Profitability
Economic Trends | Sales | Pricing

Spare Parts Companies: Strategies for Ensuring Profitability

Among continued supply chain disruption, inflation, and other economic challenges, recent trends point to an increase in demand for B2B spare parts companies in 2023. In this post, we examine a few pricing and revenue optimization and management strategies spare parts companies can leverage to intel...

Critical Calculations for Customer Experience in 2023
Distribution | Manufacturing | Pricing

Critical Calculations for Customer Experience in 2023

In part 1 of his CX series, guest blogger Frank Borovsky, vice president of industry sales at Salesforce, explores why not all customers are created equal, and how to determine customer value and execute accordingly. Read part 2 here.Not All Customers Are Created EqualFor many companies, this is the...

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