By now you’re probably familiar with generative AI (gen AI) and have maybe even used it to ask questions or create funny pictures. But gen AI isn’t just a novelty – it can simplify workflows and automate manual processes. As a pricing professional, you need every edge to stay ahead in today’s volatile market.
Gen AI models don’t just analyze existing data; they create net-new content based on patterns learned from massive datasets. This is very different from the price optimization AI you may be more familiar with, which uses statistical models to make predictions (e.g. forecast prices or demand from historical data). While predictive AI focuses on forecasting outcomes from past data, gen AI creates novel content and insights on the fly. Not to diminish what statistical AI can do – it’s incredibly powerful for setting prices – but gen AI brings a totally different set of use cases to your daily work. It can’t predict the perfect price point, but it can help with a lot of the other tasks on your plate.
In this post, we’ll explore five of the top gen AI use cases for pricing professionals and why you should start using them. From automating note-taking to analyzing pricing data, these applications of gen AI can save you time and sanity. Let’s dive in!
1. How Pricing Teams Can Use AI to Summarize Meeting Notes Effortlessly
Being a pricing professional right now is tough. When you’re in a tariff war room or strategizing with your team, you need to be fully present. You can’t afford to split your attention by scribbling notes or typing while someone’s presenting. Handwritten notes leave you scrambling to keep up and typing invites all the usual laptop distractions. The better approach? Record your meetings (with everyone’s consent, of course) and let generative AI take care of the notetaking.
Imagine having AI automatically transcribe and summarize your pricing strategy session into crisp bullet points. You’d walk away with key takeaways, action items, and follow-ups—without ever looking away from the discussion. Tools to do this already exist, and they’re worth exploring. Why it matters: Automating note-taking means you stay focused in high-stakes meetings and still capture everything important. You’ll have an accurate record of decisions and next steps, which is especially valuable when juggling cross-functional calls or daily standups. With gen AI, nothing falls through the cracks—and you get to fully show up with your expertise.
2. Improve Executive Communication: Use AI to Elevate Your Pricing Insights
Many pricing pros struggle with “upleveling” their work to commercial executives. You might deliver stellar analysis, but communicating those insights to a CEO, CFO, or Chief Commercial Officer is a whole different challenge. How do you convey the nuance and impact of your pricing decisions in a way that busy execs will actually understand and appreciate? This is where generative AI can give your career a boost by helping you translate technical depth into clear, persuasive executive messaging.
Gen AI excels at adjusting tone and simplifying complex jargon. Say you’ve got a dense pricing model or variance analysis to share with leadership. Drop your explanation, or even just your rough notes, into a tool like ChatGPT and prompt it to “Rewrite this for a C-level audience in a concise, confident tone.” You can even get specific: “Summarize these insights in 3 bullet points for the VP of Sales.” The result is a clear, focused message that resonates at the top. Instead of glazing over, executives will grasp the business impact, and your recommendations are more likely to be acted on. Gen AI becomes your personal editor and coach, helping you speak the C-suite’s language without losing the substance of your work.
3. Write Pricing Emails Faster with Generative AI Tools
Writing your own emails? Yawn. That’s so 1990s. You’re juggling sales rep requests, leadership fire drills, and shifting cost inputs—often before lunch on Tuesday. Agonizing over every meticulously worded email just isn’t realistic. That’s where generative AI comes in. It can draft emails in seconds, letting you focus on the message and fine-tune the details instead of starting from a blank screen.
Think about the emails you send daily: pricing updates to Sales, margin impact explanations to Finance, or notes to Procurement about cost pass-throughs. With gen AI, you can plug in a few bullet points and get a polished draft ready to go. Tools like ChatGPT can generate clear, professional messages—complete with subject lines, greetings, and organized structure. Even better, many email platforms now offer built-in AI helpers like Google’s “Help Me Write” or Outlook’s Copilot. Instead of spending 30 minutes on phrasing, you spend 5 reviewing a smart draft. You save time, maintain consistency, and often get helpful reminders like adding CCs or attachments. Gen AI helps you move faster without sacrificing clarity—so you can get through your inbox and onto more strategic work.
4. Perfect Your Pricing Reports and Decks with AI Proofreading
We all know the sinking feeling of spotting a typo right as you’re presenting a pricing report to leadership or realizing after the fact that a formatting error undermined a carefully crafted strategy document. In pricing, where executives may seize on even small flaws to question your data, polish matters. That’s where generative AI comes in. It can serve as your always-on proofreader and editor, helping you deliver error-free, professional work every time.
Before sending that big Q2 performance report or presenting your pricing strategy, run your content through an AI writing assistant. Gen AI will check grammar, spelling, clarity, and even tone. For example, paste a section of your report into ChatGPT and ask it to “Refine this for a formal executive readout.” It can catch inconsistent terms, clean up punctuation, and smooth out clunky sentences. The result? A sharper, more confident final product. This isn’t just about avoiding typos—it’s about ensuring your insights land with impact. When your materials are polished, your message takes center stage. Think of gen AI as your personal quality check before anything leaves your desk.
5. Unlock Actionable Insights from Pricing Data with Generative AI
Generative AI can turn your pricing data queries into instant insights. Instead of writing complex SQL or combing through spreadsheets, pricing analysts can get answers in seconds—a game-changer for analysis speed and clarity. If you’ve ever felt overwhelmed by cost tables, transaction records, or competitive pricing sheets, you’re not alone. Pricing teams often suffer from analysis paralysis when buried in data. Gen AI’s ability to surface insights quickly might be its biggest time-saving superpower. Think of it as a supercharged data analyst that’s always ready to answer your questions.
Zilliant’s new Gen AI Pricing Analytics solution helps pricing teams query their data and generate visualizations using natural language. You can essentially have an AI assistant comb through your data to pinpoint what’s working and what’s not, making it easier to act on insights. It can even provide recommendations and answer follow-up questions as you explore deeper. The time savings are enormous: what once took days of ad hoc analysis can now happen in a morning. And because gen AI doesn’t get tired or biased, it can confidently scan millions of rows to find exactly what you need.
Another major benefit of Zilliant Gen AI Pricing Analytics is error reduction. Humans get tired and miss things. Gen AI doesn’t. It continuously monitors data, flags inconsistencies, and ensures accuracy. By eliminating the manual work, it empowers pricing teams to react faster and with greater confidence. In short, it’s like having a tireless, always-on data analyst on your team who works at the speed of thought and never misses a detail.
Embrace Generative AI to Work Smarter on Pricing Strategy
Generative AI is rapidly streamlining the tedious parts of pricing work, freeing you to focus on the strategic, high-impact tasks that truly require your expertise. From note-taking and communications to number-crunching, gen AI handles the manual busywork so you can invest more time in pricing strategy and innovation. It is not about replacing the human element; it is about enhancing it. With AI tools taking care of the heavy lifting, you have more space to be creative, proactive, and effective in your role.
The best part is how easily these tools fit into your daily workflow. You do not need to overhaul your systems to get started. Just identify a task that drains your time and try a gen AI assist. You might use general tools like ChatGPT or Google’s NotebookLM for writing and research, or a purpose-built solution like Zilliant’s Gen AI Pricing Analytics for exploring complex pricing data. These tools integrate smoothly into existing processes and quickly become indispensable. Embracing gen AI not only makes you more efficient, it also helps you stand out by consistently delivering clear insights and strong results. Offload the manual work and keep your focus where it matters most: crafting winning pricing strategies that drive business value.
Ready to boost your pricing impact with generative AI? Contact us today to see how Zilliant Gen AI Pricing Analytics can streamline your workflow and uncover insights.
