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on "Pricing"
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On the surface, the concept of “pricing” may seem as straightforward as determining the price for a good or service. But today’s business leaders must separate a price from pricing. Price is a number, while pricing is a tightly connected process that impacts brand, financials, buying, and selling. P...
Pricing is The Most Strategic Process in Your BusinessA pricing strategy and supporting process are critical for every organization. It affects brand, buying and selling experiences, and of course, financials. Managing the pricing process is complex. It touches many departments, such as sales,...
We’ve entered a new era for manufacturers and distributors. Inflation and price volatility, increasing customer expectations, and labor shortages are drastically changing how companies operate.To maintain a competitive advantage, companies need to solve the broken pricing process that’s at the cente...
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