25 Pricing People to Follow in 2025

We’re entering a new era of pricing. Pricing now impacts brand, financials, buying experiences, and selling. What was once about setting a price has evolved into a broader, ever-changing process involving multiple departments. We call this the pricing lifecycle.

Pricing leaders feel this shift too. In recent years, they’ve faced immense pressure to move faster with fewer resources and higher stakes, often relying on little more than spreadsheets and CSV dumps. Despite these challenges, they’ve been nothing short of miracle workers.

As economic pressures persist—and with more changes anticipated in 2025—pricing and revenue teams will remain under strain. Yet, great pressure often drives innovation. Zilliant is committed to helping businesses adapt and thrive in this new era of pricing.

We’re not alone in this mission. Across the industry, brilliant minds are sharing insights, strategies, and innovative approaches. They are collectively advancing the pricing agenda. We celebrate their contributions and aim to amplify their expertise for the benefit of the entire pricing community.

At Zilliant, we believe pricing thought leadership is essential for building market-leading companies towards pricing excellence. To help you tap into this wealth of knowledge, here are 25 pricing people to follow in 2025.

Any that we missed that you think are essential to follow? Let us know!

Tim J. Smith - Founder and CEO at Wiglaf Pricing

Tim J. Smith is a pricing expert who helps executives optimize strategies for business success. Companies seek his expertise to set new product prices, manage discounts, or revamp pricing structures. With experience across Fortune 500 companies and startups in industries like software, semiconductors, and life sciences, Tim leverages proven practices and research to solve critical pricing and strategy challenges.

Casey Brown - Founder at Boost Pricing

Casey Brown has empowered leaders, entrepreneurs, and sellers to unlock their true pricing power, driving significant profit growth. Her expertise has helped thousands of companies achieve over $1 billion in incremental profits by breaking down customer tactics and equipping sellers with actionable strategies to negotiate boldly, price confidently, and boost earnings. Casey’s TED talk showcases her ability to inspire and educate on pricing and negotiation strategies that deliver results.

Nicolai Broby Eckert - Senior Partner at Simon-Kucher & Partners

Nicolai Broby Eckert specializes in large-scale commercial transformations that drive revenue and profit growth through strategic initiatives. With over 60 successful commercial transformations under his belt, Nicolai has a proven track record of driving both short- and long-term revenue and profit growth. Nicolai also co-authored The Demand Revolution, exploring how companies can leverage sustainability to gain market share and achieve a carbon-neutral future.

Fabien Cros - Chief Data and AI Officer & Founder at SparkWise Data & AI by Ducker Carlisle

Fabien Cros is a visionary leader at the intersection of data, AI, sustainability, and business impact. As Chief Data & AI at Ducker Carlisle and co-founder of SparkWise Data & AI, he drives transformative, data-driven strategies across industries. Fabien also co-founded PricingForThePlanet and authored Pricing and Monetizing Sustainability: Beyond Good Intentions, showcasing his dedication to sustainable innovation. With a proven track record of impactful achievements, Fabien is a sought-after speaker, educator, and advocate for creating lasting business value through sustainability.

Bernard Kang – Vice President of Pricing Advisory at Zilliant

With over 20 years of experience, Bernard Kang has partnered with leaders in industrial manufacturing, chemicals, agribusiness, B2B services, and technology to drive top and bottom-line growth. His expertise includes delivering billion-dollar margin improvements, implementing advanced pricing models, and leading multi-year pricing transformations to establish competitive advantages and create significant financial value. As VP of Pricing Advisory at Zilliant, Bernard leads the Pricing Science and Pricing Consulting teams, advancing innovative pricing solutions and enhancing customer value.

Bhadra Menon - Sr. Global Pricing Strategist / Commercial Excellence Taskforce Global Lead at Cargill

Bhadra Menon is an experienced global strategist with a proven track record of leading transformative initiatives in the food production industry. At Cargill, she led the Commercial Excellence Taskforce, enhancing capabilities in pricing, go-to-market strategies, sales operations, and digital enablement. With expertise in change management, analytics, and business optimization, Bhadra delivers innovative solutions that drive business growth and lasting results.

Marcos Rivera - Founder and CEO at Pricing I/O

Marcos Rivera is a pricing expert with over 25 years of experience in tech, having helped price more than 400 products and served as Head of Pricing for Vista Equity Partners. An award-winning author, speaker, investor, and entrepreneur, Marcos is passionate about demystifying pricing for B2B SaaS leaders. His book, Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS, and his work through Pricing I/O empower businesses to monetize value and unlock growth. From MBA students to CEOs, Marcos teaches pricing confidence with a mission to help leaders capture the value they create.

Karan Sood - Director Sales Operations at Rakuten Kobo Inc.

Karan Sood oversaw revenue management for over $6 billion in revenue across diverse industries over the past decade. Driven by a passion for transforming pricing strategies into business superpowers, Karan shares his expertise through his MonetizeThis bi-weekly newsletter, offering actionable insights on pricing, sales operations, and business models to help organizations boost profitability and performance. He also appeared on an episode of our B2B Reimagined podcast, where he discussed strategies for pricing leaders to expand their influence.

Armin Kakas - Founder and Managing Partner at Revology Analytics

Armin Kakas is the founder of Revology Analytics, delivering advanced Revenue Growth Analytics & Management solutions for mid-market businesses. He specializes in pricing and revenue management, sales and marketing enablement, and commercial analytics transformation. Armin also shares his expertise through Revology Analytics Insider, a bi-weekly newsletter offering insights into revenue growth strategies. Discover the latest issues at RevologyAnalytics.com or on LinkedIn.

Kai-Markus Mueller - Professor of Consumer Behavior at Furtwangen University

Kai-Markus Mueller is a keynote speaker, award-winning author, and professor of consumer behavior known for developing NeuroPricing™, a method using brain scans to measure perceived value. A professor at HFU Business School and former Director of Pricing Research at Neurensics, Kai-Markus is acclaimed for The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals. With a PhD in Neural & Behavioral Sciences, he is frequently featured in outlets like BBC and Forbes for his innovative work at the intersection of neuroscience and business strategy.

Adrienne Gordon - President and Co-Founder at Pricing Empowered, LLC.

Adrienne Gordon is a biomedical engineer turned pricing strategist, management consultant, and executive coach dedicated to helping businesses achieve profitable growth by pricing confidently and recognizing their intrinsic value. As a B2B pricing expert, Adrienne simplifies complex strategies into actionable plans, modernizes decision-making through technology, and leads organizational change with empathy and clarity. A passionate speaker and storyteller, she inspires transformation while championing neurodiversity and creating inclusive spaces where everyone feels valued.

Chris Herbert - President and Founder at SV Pricing Recruiting

Chris Herbert connects companies with top pricing talent through a global network of professionals. A former pricing professional, Chris specializes in roles spanning revenue management, RGM, yield, deal desk, and market access. As the founder of the Silicon Valley Pricing and Pricing and Revenue Management Jobs LinkedIn groups, he provides insights and opportunities to support the pricing community. Chris also hosts Pricing Talk, a podcast designed to provide pricing professionals with expert advice, industry insights, and actionable strategies to excel and thrive in the competitive world of pricing.

Björn Willemsens - Founding Partner at PAGE-37

Björn Willemsens is a seasoned consultant specializing in Commercial Excellence, with expertise in customer management strategy, sales force management, pricing, and profitability. Known for his analytical skills and pragmatic approach, he successfully leads process reengineering and strategy implementations. As a key member of the European Pricing and Profitability Management Community, Björn drives the development of pricing methodologies and market awareness and frequently speaks at industry conferences. 

Jeni Christoffersen - Executive Director, Revenue Management Government Programs at Indiana University Health

Jeni Christoffersen is a strategic revenue management professional with expertise in optimizing operations, ensuring regulatory compliance, and delivering outstanding results. Skilled in strategic planning, revenue optimization, pricing strategy, corporate governance, and risk mitigation, she has a proven track record of fostering team engagement and achieving program excellence. Experienced in market-driven pricing strategies, Jeni pairs a strategic mindset with a commitment to continuous improvement and exceptional results.

Matthew Knaggs – Senior Business Value Lead at Zilliant

Matthew Knaggs has over 20 years of experience in business strategy, pricing solutions, and commercial excellence. With a background spanning customer relationships, sales enablement, international compliance, and solution implementation, he offers a holistic understanding of business operations across industries. At Zilliant, Matt works with customers and prospects to demonstrate the ROI and business impact of implementing Zilliant solutions. He is passionate about solving complex challenges and driving sustainable growth.

Johnny Haskins Jr. MBA, MCTS, MCITP - Director of Education and Certification at Professional Pricing Society

Johnny Haskins Jr. is a tech-savvy executive with over 30 years of experience spanning banking, insurance, financial services, education, and big data. A proven leader, Johnny specializes in business development, customer service, project management, and executive team building. His core strengths include creative problem-solving, critical analysis, growth strategies, strategic partnership development, and expertise in database implementation and performance management.

Philip Daus – Partner at Simon-Kucher

Philip Daus, Partner and Head of Simon-Kucher’s Houston office, brings over 20 years of experience in pricing and commercial excellence consulting. He has helped generate more than $5 billion in enterprise value for Fortune 500 companies and PE-owned startups across B2B and B2C industries, specializing in pricing diagnostics, growth strategies, monetization, and transformations. A former associate professor at I.E. Business School, Philip is also a published author, international keynote speaker, and the creator of Professional Pricing, a YouTube channel with 35,000+ subscribers.

Olivier Dallemagne – Owner and Managing Partner at Resilient Growth Consultants

Olivier Dallemagne is a seasoned consultant with 30 years of experience in sales, marketing, and pricing, helping leading industrial companies drive revenue and profit growth. He specializes in enhancing go-to-market strategies, enabling digital transformation, and tackling complex business challenges. Olivier’s expertise includes defining growth agendas, identifying new market opportunities, optimizing customer strategies, and improving revenue and pricing execution for sustainable results.

Daniel Lindner – Strategy Principal Director | Pricing & Commercial Strategy Europe at Accenture

Daniel Lindner specializes in delivering measurable, sustainable success through advanced pricing strategies. With over a decade of experience, he has led more than 100 consulting projects, leveraging his academic background and expertise from leading consulting firms. A trainer in the EPP Price Manager Certificates program, Daniel shares his insights through thought leadership, publications, and speaking engagements, including Zilliant’s flagship annual pricing event, MindShare.

Malik Rajan – Founder and GM at The Pricing Club

Malik Rajan has more than 17 years of experience in B2B services, specializing in revenue growth, operations, and entrepreneurship. Combining methodologies from top-tier consulting with an entrepreneurial mindset, he drives impactful strategies that enhance business performance. As the founder of the Pricing Club, a network of 2,500+ French pricing professionals and 3,000+ across Europe, Malik fosters collaboration and innovation in the pricing community. Hear Malik share insights into challenges and opportunities for pricing professionals on an episode of our B2B Reimagined podcast.

Sebastian Wrobel – Co-Founder and Managing Director at PricingWorks

Sebastian Wrobel is an energetic and passionate leader dedicated to helping companies achieve value and pricing excellence. As Co-Founder and Managing Director at PricingWorks, he helps clients craft sustainable pricing strategies, optimize structures, and align with corporate goals. With expertise in collaborating with C-suite executives and senior stakeholders, Sebastian drives profit and growth optimization strategies in sales. Known for building high-performing teams, he leverages a collaborative, data-driven leadership approach to deliver impactful and sustainable results.

Tracy Dent - Director of Marketing and Strategy at Holden Advisors

Tracy Dent is a seasoned growth strategist and marketing leader with nearly 15 years of experience driving success for B2B companies across industries such as oil & gas, consumer goods, mining, and energy. At Holden Advisors, Tracy collaborates with the executive team to design and execute impactful marketing strategies. Tracy has also helped companies surpass revenue goals, generate millions in additional revenue, and achieve critical milestones as a consultant and executive coach. As co-host of the If Prices Could Talk podcast, she explores trends shaping the future of B2B pricing power.

George Boretos – Founder and CEO at FutureUP

George Boretos is a seasoned entrepreneur and AI expert with over 25 years of experience optimizing pricing, driving revenue growth, and transforming business strategies. George has launched three successful AI startups and secured deals with Fortune 500 customers worldwide. Recognized as a thought leader in Predictive Analytics AI, he leverages his expertise in pricing, marketing, sales, and strategy through his latest venture, FutureUP, to help enterprises optimize pricing and achieve their sales and profit targets.

Alex (Oleksandr) Halkin – Founder and CEO at Competera Pricing Platform

Alex Halkin is an entrepreneur and tech innovator with eight years dedicated to developing user-friendly pricing solutions for retail teams. As the founder of Competera, he has helped retailers like Sephora, Tegut, Flaconi, and Staples optimize pricing strategies with category-level pricing, efficient price management, and optimal price setting. Drawing on his experience as a startup founder, product expert, and IT consultant, Alex creates impactful solutions and empowers retailers to thrive amid evolving market dynamics and challenges.

Barrett Thompson – VP of Customer and Industry Relations at Zilliant

For over two decades, Barrett Thompson has built and delivered optimization and pricing solutions to Fortune 500 companies across diverse industries. A frequent speaker and author on achieving rapid, sustainable profitability improvements through applied pricing science, he also hosts Zilliant’s B2B Reimagined podcast. At Zilliant, Barrett leverages his natural ability to connect with customers, prospects, and stakeholders to further strengthen Zilliant’s presence and leadership in the industry.