MindShare 2025

Healthcare Executive with over 25 years' experience across Sales, Marketing, Market Access and Pricing. 15 years with Alcon, previous companies include Novartis, Baxter and Servier.

Stephan Liozu, Ph.D. is chief value officer at Zilliant, a pricing management and optimization software provider. He brings over 20 years of experience in pricing, innovation, and value management. An expert in the global pricing landscape, he is the author of over 15 pricing books, including “Pricing—The New CEO Imperative” (2021) and “Value-based Pricing: 12 Lessons to Make Your Transformation Successful” (2024). Stephan sits on the advisory board of Professional Pricing Society.

Susan Norris brings nearly three decades of expertise in B2B operations, from quote to cash. She currently serves as a Division Pricing Manager at Eaton Corporation, where she has successfully led projects in price optimization and agreement management as well as development of metrics and dashboards to enhance analysis. Her career spans various roles in pricing, credit analysis, and marketing, where she has consistently driven business results through strategic, data-driven insights and effective cross-functional collaboration. Susan is passionate about leveraging technology and process improvement to deliver successful outcomes.

Craig Heelan is the Customer Training Manager at WORLDPAC, a leading B2B auto parts distributor serving the U.S., Canada, and Puerto Rico. He oversees the onboarding of new Territory Managers and develops tools and resources that enhance sales team effectiveness. His passion lies in empowering sales professionals with the knowledge and strategies needed to excel in a competitive marketplace.

Recognized as one of the most influential strategic pricing practitioners in the world, Lynn Guinn brings his expertise and collaborative relationship style to clients in the processing, manufacturing, distribution, and technology markets. He is known for his high energy and innate ability to create innovative commercial value and profitability through strategic pricing and revenue management leadership. A thought leader with proven results in driving revenue, margin, and profitability management through a focus on people, process, and technology design, deployment, and continuous improvement. A valued advisor and board member across multiple industries.

Susan Norris brings nearly three decades of expertise in B2B operations, from quote to cash. She currently serves as a Division Pricing Manager at Eaton Corporation, where she has successfully led projects in price optimization and agreement management as well as development of metrics and dashboards to enhance analysis. Her career spans various roles in pricing, credit analysis, and marketing, where she has consistently driven business results through strategic, data-driven insights and effective cross-functional collaboration. Susan is passionate about leveraging technology and process improvement to deliver successful outcomes.

Patrick's background includes over 20 years leading global Pricing & RGM teams to grow profitable revenue share through strategy & analytics. At Sherwin-Williams in Cleveland Ohio, Patrick leads the Global Pricing team for the Performance Coatings Group, which serves the Industrial/B2B customers via Business Units of Protective & Marine, Automotive, General Industrial, Industrial Wood, Packaging, & Coil. The Global Pricing team supports the BUs through pricing strategy, optimization/quoting, analytics, process, & systems. Prior to Sherwin-Williams, Patrick led Pricing teams at Tenneco, Moen, FedEx, MillerCoors, Coca-Cola, & OfficeMax. Patrick's formal education includes a Master's in Business Analytics & Data Science from Northwestern University, Bachelor's in Marketing from Miami University of Ohio, Lean Six Sigma, and Certified Pricing Professional.

As the Head of Global Revenue Management Systems at UPS, Nagu manages Pricing and Revenue Management Systems used across the globe, supporting $70+ Billion of UPS Revenue. Nagu has over 25 years of professional experience, spanning various disciplines of Marketing and Engineering. From his recent role as VP of SMB Pricing Operations for US, Nagu incorporates unique user perspectives, expanding Next Generation Pricing Systems globally at UPS.

Barrett spearheads Zilliant's industry expertise and thought leadership in the pricing lifecycle domain, aligning Zilliant solutions to market needs and promoting pricing and sales best practices among our customers. Over the past three decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office supply distribution, hardware-software distribution, pharmaceutical and medical device distribution, telecommunications, and multiple travel and transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.