Essential Insights: Zilliant’s Top 5 Blog Posts of 2024

By Zilliant

Dec 23, 2024

As we close out another dynamic year in the world of pricing and revenue optimization, it’s the perfect time to reflect on the insights, stories, and strategies that made a lasting impact. Highlighting everything from the importance of pricing lifecycle management to influential voices in the pricing industry, these five Zilliant blog posts are must-reads that shaped the conversation in 2024.

24 Pricing People to Follow in 2024

With ongoing changes in the economic environment—and more anticipated in 2025—pricing and revenue operations teams will continue to face significant pressure. At Zilliant, we remain dedicated to helping our customers and the broader community navigate this pivotal time while celebrating the brilliant minds in the industry who share their strategies, insights, and innovations. Read this blog post to discover 24 pricing experts you should be following closely.

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The Pricing Lifecycle: Transform Pricing from Siloed Outcome to Connected Process

Pricing has never been more important, impacting a company’s brand, financials, buying, and selling. However, many B2B companies struggle with fractured pricing processes spread across CRMs, ERPs, and spreadsheets, leading to inefficiencies and revenue loss. This blog explores the Pricing Lifecycle and explains why managing it effectively is essential for driving profitable growth.

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Unlocking Growth: Six Revenue Intelligence Success Stories

Powered by AI and data intelligence, Zilliant Revenue Intelligence helps combat common manufacturing and distribution challenges - such as inventory management, contract compliance, and self-service recommendations. This blog post walks through customer stories that demonstrate how B2B companies are effectively growing revenue and gaining a competitive advantage by leveraging Zilliant Revenue Intelligence solutions. 

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Five Women in Pricing You Need to Know

One of Zilliant's core values is putting people first and fostering a culture where all voices are heard and valued. In this spirit, we celebrate those in pricing who are innovating and consistently changing the game. This blog highlights five exceptional women in pricing who have broken barriers, excelled across industries, and inspired others with their expertise and commitment to equality.

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Pricing is Transformational Innovation

Pricing is a transformative force that drives innovation and business success, yet it is often overlooked in digital transformation initiatives. In this blog post, Zilliant Chief Value Officer Stephan Liozu delves into how a connected, data-driven approach to pricing can align strategies, enhance customer value, and unlock sustainable growth.

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