7 Answers Pricing Teams Sought Out in 2023

By Zilliant

Dec 13, 2023

Revisit the most-read Zilliant pricing blog posts of the year and discover insights into intelligently responding to the B2B pricing challenges that dominated 2023.

It's no secret that we're navigating through difficult times when it comes to maintaining profitability. Rising interest rates, inflation, continued supply chain disruption, and geopolitical uncertainty are only a few of the challenges B2B companies are facing today.

As pricing is the most critical lever when it comes to profitability, companies that rely on manual tools and outdated processes are at a significant disadvantage. Companies must be equipped to make pricing adjustments with speed and precision. For B2B pricing teams, this means being prepared to intelligently counteract economic challenges with data-driven software and proven strategies, and our internal blog data showed that’s exactly the kind of content pricing professionals were seeking in 2023.

Here are our seven most-read pricing blogs of the year for you to revisit, gain insight from, and share with your colleagues:

Price Optimization: A Guide to Maximizing Profit

This comprehensive explainer includes all you need to know about price optimization, and why it’s a necessary approach for today’s B2B companies. Read to learn what price optimization really is, what price elasticity is and how it’s calculated, how dynamic pricing works, and why price optimization is critical for maximizing profit.

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What is Dynamic Pricing?

In this post, we set out to demystify dynamic pricing in a B2B context. Though the definition may be straightforward – dynamic pricing means that your customers see prices that are relevant to market and channel conditions at any given point in time – achieving it in a fluctuating omnichannel market is anything but.

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An Introduction to Price Management

For many B2B companies, complicated spreadsheets continue to be the go-to method of managing prices even though this method is increasingly impractical and inefficient. In our thorough explainer, we take a deep dive into price management, including why B2B price management software is essential to simplify arduous price management and administration tasks.

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Pricing Software: What It Is and How It Works

Many B2B pricing challenges have only been exacerbated by slow and inefficient manual pricing processes and tools. Pricing software, on the other hand, offers a smarter and more sophisticated response to turbulent economic times. In this post, we explain pricing software in the context of B2B. This includes looking at the types of pricing software, who can benefit from it, the typical realized benefits, and tips for selecting the right pricing software vendor for your business.

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An In-Depth Overview of Pricing Analytics

Pricing analytics is the foundation of any business-to-business pricing strategy, delivering crucial, highly visual, intuitive, and data-driven insight. This in-depth overview deconstructs the concept of pricing analytics, breaks it down into essential analytical capabilities, and illustrates the immense value B2B companies receive from pricing analytics adoption.

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What is a Real-Time Pricing Engine?

The digital age has completely overwhelmed the capabilities of traditional pricing engines, and as such, B2B companies are increasingly seeking a faster, more flexible, and higher-performance alternative. Read this post to learn what a real-time pricing engine is, and how a real-time pricing engine calculates and delivers prices dynamically to any commercial system.

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What is a B2B Pricing Strategy?

In an era marked by unprecedented market volatility, B2B companies need to ensure that their pricing strategies accurately reflect real-time market conditions. In this in-depth explainer, we explore both manual and software-driven pricing strategies, including why they do or do not work for complex B2B businesses and how well they are suited to tackle current economic trends.

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