Zilliant Blog

Featured Article

Manufacturers: Overcome CPQ Pitfalls and Streamline Sales Processes with Zilliant

Read this blog post to discover CPQ pitfalls and how Zilliant CPQ streamlines the sales process and improves buying experiences for manufacturers.

CPQ Pitfalls Featured Image
Pricing

Replace Line-Item Thinking with Total Solution Selling [Part 2]

In this two-part blog series, Zilliant General Manager of Commercial Excellence Barrett Thompson examines what a total solution looks like in B2B, how it differs from line-item thinking and how companies can leverage technology to help sales reps shift to a solution selling mindset.Read Part 1 he...

Pricing

Replace Line-Item Thinking with Total Solution Selling [Part 1]

In this two-part blog series,Zilliant General Manager of Commercial Excellence Barrett Thompsonexamines what a total solution looks like in B2B, how it differs from line-item thinking and how companiescan leverage technology to help sales reps shift to a solution selling mindset. Read Part 2 here...

B2B Pricing and Sales Software: Knowing When It's Time to Invest
Sales | Pricing

B2B Pricing and Sales Software: Knowing When It's Time to Invest

In this two-part blog series, Zilliant Regional Sales Director Mick Naughton is back to share the pros and cons behind the timing of pricing and sales software investment decisions, based on his experience from both sides of B2B. Read Part 2 here.Confession time: I tend to suffer from...

[PODCAST] From “Why?” to “How?”: eCommerce in B2B Manufacturing
Manufacturing | eCommerce | Pricing

[PODCAST] From “Why?” to “How?”: eCommerce in B2B Manufacturing

SAP's Jonathan Burdette joins the B2B Reimagined podcast to dissect the monumental shift to digital commerce for both manufacturers and their customers.B2B Reimagined Episode #19: From "Why?" to "How?" in B2B ManufacturingSAP’s Jonathan Burdette joins host Barrett Thompson to dissect the momentous s...

Sales | Pricing

How Three Key B2B Roles Benefit from Campaign Manager™

You may knowZilliantas theleadingpricing and sales software vendor. While accurate, this impression is incomplete, especially since the early November release of Campaign Manager.While the new application works seamlessly with our suite ofexistingsolutions tohelp pricingteamsand sellers becomemor...

Accelerate Price Performance with Campaign Manager™
Sales | Pricing

Accelerate Price Performance with Campaign Manager™

Pricing strategies, when not fully actionable by the sales team, often fail to meet their objectives. This inconvenient truth in B2B is felt from the pricing analyst’s desk all the way up to the office of the CFO. A dedicated pricing team may have been assembled, ample...

Master Inventory and Competitive Threats with Campaign Manager™
Sales

Master Inventory and Competitive Threats with Campaign Manager™

Last week we announced the release of our newest application – Zilliant Campaign Manager™. The solution expands the possibilities for B2B revenue and margin growth by giving users the ability to scope, prioritize and refine desired campaign acti...

Distribution | Sales

Build Better Campaigns for the Aftermarket

Last week we announced the release of our newest application – Zilliant Campaign Manager™. The solution expands the possibilities for B2B revenue and margin growth by giving users the ability to scope, prioritize and refine desired campaign actions fueled by AI or custom user-defined actions. Custom...

How Food Producers Win With Campaign Manager™
Manufacturing | Sales | Pricing

How Food Producers Win With Campaign Manager™

This week’s announcement of Zilliant Campaign Manager™ was met with excitement by current Zilliant customers and prospective customers alike. The brand-new application expands the possibilities for B2B revenue and margin growth by giving users the ability to scope, prioritize and execute desired cam...

Sales

New Product Alert: Zilliant Campaign Manager™

Yesterdaywe announced the release ofZilliantCampaign Manager™, the newest product in our portfolio of data-driven, cloud-native SaaS offerings. This landmark release embodiesZilliant’sfoundational mission:Analyzehuge amounts of data and do something smart with it. Campaign Managerenablescountle...

Be Very Afraid of Frankenstein
IT & CIO

Be Very Afraid of Frankenstein

It seems apropos to write a blog this Halloween season about Frankenstein. However, I’m not referring to Mary Shelley’s classic novel, or the 1931 movie by the same name, starring the incomparable Boris Karloff.Frankenstein ApproachSome software companies have taken a “Frankenstein approach” to deve...

Economic Trends

Leading From the Front: A Q&A with Greg Peters

With MindShare 2020 wrapping up today, we sat down with Zilliant President and Chief Executive Officer Greg Peters for a candid discussion on 2020’s economic impact on B2B companies, why now is the time to embrace commercial innovation, his vision for the future of pricing and sales, and more. Q:...

Partner | Pricing

Drive Better Margins and Customer Experience With Zilliant + SAP

Zilliant’spartnership with SAP continues to grow and strengthen to add value to our joint customers. Our price optimization and management solutions integrate seamlessly via high-availability REST API into SAP ERP, CPQ and eCommerce platforms, delivering market-aligned pricing directly into the hand...

Distribution

Distribution Tips for Surviving & Thriving

COVID-19 has had a profound effect on how B2B distributors price their products, assess their cost basis and position goods with customers. Consider this quote from Matthew Kropp, managing director and partner at Boston Consulting Group, from a recent article: “In any time of reduced demand, busine...

eCommerce

B2B eCommerce 2.0 – Back to the Future!

Musings of an early-stage B2B eCommerce vet At the risk of dating myself, one of the first roles I had as a professional was at a B2B distributor working as a field-based consultant with our industrial customers, trying to convince/train/coerce them to trust our eCommerce site for placing orders. T...

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