Zilliant Blog

Featured Article

Manufacturers: Overcome CPQ Pitfalls and Streamline Sales Processes with Zilliant

Read this blog post to discover CPQ pitfalls and how Zilliant CPQ streamlines the sales process and improves buying experiences for manufacturers.

CPQ Pitfalls Featured Image
Price Strategy: Racing in a Blindfold
Pricing

Price Strategy: Racing in a Blindfold

“Will a simpler price strategy reduce negotiation time?”Shortly after my Professional Pricing Society webinar last month this was one of the questions I received. The question was posed by someone wrestling with a common philosophical pricing question: Should a company move to a simpler price offeri...

Customer's Willingness to Pay
Pricing

Customer's Willingness to Pay

Enjoy this throwback post from July 2014, one of the most popular Zilliant blogs to date. Read Barrett's updated thoughts on willingness to pay.I recently read a great article on Harvard Business Review entitled “The Benefits of Bargaining with Your Customers.” It centered on willingness to pay (WTP...

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