![[Customer Think] B2B Customer Loyalty Isn’t What it Used to Be: Here’s How Companies Can Adjust Their Strategy](/images/wp/News/z-barrett-thompson-hubspot-600x400-bw.jpg)
[Customer Think] B2B Customer Loyalty Isn’t What it Used to Be: Here’s How Companies Can Adjust Their Strategy
The B2B customer base has shifted dramatically in just a few short years. While brand loyalty and high switching costs used to be reliable drivers of B2B customer retention, it doesn’t hold the same weight for today’s generation of tech-savvy, agile customers. With many B2B organizations still grapp...