[TEC] Zilliant Mindshare—Reimagining B2B Pricing for a Competitive Omnichannel Customer Experience
Read the full article on TEC. Price and Promotion have long been two of the marketing Four Ps (Product and Place being the other two), but the COVID-19 pandemic has surely emphasized the importance of pricing in omnichannel business-to-business (B2B) commerce. The pandemic has caused an increase in...