This article first appeared on Manufacturing Business Technology.President Trump’s May 31 announcement that the decision to impose steel and aluminum tariffs to the European Union will move forward brought partial closure to the latest 30 days of uncertainty and tension when the President annou...

June 01, 2018

What Happens When You Don’t Know Willingness To Pay?

This article first appeared on Industrial Distribution. How do you calculate willingness-to-pay (WTP), or do you at all? In 2014, I posed that question to readers of the Zilliant blog and it continues to be a favorite post. Four years later, the topic is still top-of-mind for B2B company leaders. R...

May 29, 2018

5 User Interface Mistakes that Drive Customers Away

This article first appeared on CMS Wire. When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion...

May 16, 2018

The 18 Biggest Tech Hires and Departures in Austin From April 2018

This article first appeared on Austin Inno.Karl Fisher has been named as the new executive director of UT’s Applied Research Laboratories. He’ll oversee the largest contract in the university’s history — a $1.1 billion contract with the Department of Defense. Fisher has been...

May 03, 2018

SIIA Announces Business Technology Finalists for 2018 CODiE Awards

This is an excerpt of an article that first appeared on SIIA.The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced the 167 finalists for the 2018 SIIA CODiE Award business technology categories. Th...

March 12, 2018

Deliver an Outstanding B2B Buying Experience – Despite Amazon Business

This article first appeared on Business 2 Community. Amazon Business has been creeping in on the B2B industry for years now and the emotions have run the gamut: Denial, fear, elation, trepidation. B2B company leaders have been through it all. With each move Amazon Business makes, B2B companies try...

March 06, 2018

Globalization's Impact On Pricing In The B2B Industry

This article first appeared on Industrial Dstribution.As the B2B market evolves and as modern-day price setting becomes increasingly complex for many B2B industry leaders, it’s important to understand the factors contributing to downward pricing pressures, one of the most notable being globalization...

February 08, 2018

How Do You Determine Your Customers' Willingness To Pay?

This article first appeared on Industrial Distribution.I recently read a great article on Harvard Business Review entitled “The Benefits of Bargaining with Your Customers.” It centered on willingness to pay and why it’s so critical. The author, associate professor of strategy at INSEAD, Andrew Shipi...

December 28, 2017

Austin tech raised over $950M in 2017: Here are the top 10 rounds

This article first appeared on Built-In Austin Austin tech collectively raised more than $950 million from investors in 2017, up by about $40 million over 2016. Of 146 rounds, the average investment size sat at around $6.4 million. These are the top 10 largest fundings of the year, totaling $377 mi...

December 19, 2017

The Millennial Impact: Cultivate Relationships Today For Success Tomorrow

This article first appeared on Manufacturing Net. How much of your workforce is comprised of millennials, or people between the ages of 18-34? As of 2015, millennials have outgrown1 both Gen X and baby boomers in the United States workforce and now make up the largest percentage of today’s global w...

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