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Deliver an Outstanding B2B Buying Experience – Despite Amazon Business

Deliver an Outstanding B2B Buying Experience – Despite Amazon Business

This article first appeared on Business 2 Community. Amazon Business has been creeping in on the B2B industry for years now and the emotions have run the gamut: Denial, fear, elation, trepidation. B2B company leaders have been through it all. With each move Amazon Business makes, B2B companies try...

Globalization's Impact On Pricing In The B2B Industry

Globalization's Impact On Pricing In The B2B Industry

This article first appeared on Industrial Dstribution.As the B2B market evolves and as modern-day price setting becomes increasingly complex for many B2B industry leaders, it’s important to understand the factors contributing to downward pricing pressures, one of the most notable being globalization...

How Do You Determine Your Customers' Willingness To Pay?

How Do You Determine Your Customers' Willingness To Pay?

This article first appeared on Industrial Distribution.I recently read a great article on Harvard Business Review entitled “The Benefits of Bargaining with Your Customers.” It centered on willingness to pay and why it’s so critical. The author, associate professor of strategy at INSEAD, Andrew Shipi...

Austin tech raised over $950M in 2017: Here are the top 10 rounds

Austin tech raised over $950M in 2017: Here are the top 10 rounds

This article first appeared on Built-In Austin Austin tech collectively raised more than $950 million from investors in 2017, up by about $40 million over 2016. Of 146 rounds, the average investment size sat at around $6.4 million. These are the top 10 largest fundings of the year, totaling $377 mi...

The Millennial Impact: Cultivate Relationships Today For Success Tomorrow

The Millennial Impact: Cultivate Relationships Today For Success Tomorrow

This article first appeared on Manufacturing Net. How much of your workforce is comprised of millennials, or people between the ages of 18-34? As of 2015, millennials have outgrown1 both Gen X and baby boomers in the United States workforce and now make up the largest percentage of today’s global w...

Where To Find 36% More Revenue in Your Business

Where To Find 36% More Revenue in Your Business

This article first appeared on SellingBrew Playbook. Intuitively, most of us recognize the importance of staying ahead of customer defections, expanding sales into existing accounts, and protecting profits through better pricing and negotiation. But beyond simply acknowledging their importance, jus...

The Tipping Point: Artificial Intelligence In B2B

The Tipping Point: Artificial Intelligence In B2B

This article first appeared on Forbes. While Gartner predicts that artificial intelligence (AI) will be a top-five investment priority for more than 30% of CIOs by 2020, for B2B executives, questions linger. Particularly, will the hype around AI greatly exceed reality, or can it bring real value to...

B2B Sales Leaders: Try These Secret Plays to Achieve Growth Targets

B2B Sales Leaders: Try These Secret Plays to Achieve Growth Targets

This article first appeared on Business 2 Community. B2B sales people are competitive by nature and, as B2B sales leaders, we are responsible for coaching those competitors. Yet, coaching a team that delivers flawless execution with outstanding results can seem as elusive as the World Series Champi...

The Top Five Misconceptions About Pricing

The Top Five Misconceptions About Pricing

This article first appeared on Industrial Distribution.Per a recent Modern Distribution Management article, the second-most important factor to improving shareholder value is strategic pricing. Yet, it’s often the last bastion of guesswork in B2B, riddled with commonly-held misconceptions...

How Artificial Intelligence Helps B2B Companies Succeed in Competitive Markets

How Artificial Intelligence Helps B2B Companies Succeed in Competitive Markets

This article first appeared on Industrial Distribution. Today, more than 52 percent of the Fortune 500 companies from 2001 are gone. Once high-performing brands such as Borders, Blockbuster, Kodak and Circuit City are now out of business. It’s an important — albeit jarring — reminder for B2B compa...