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Don’t learn lessons on predictive modeling techniques the hard way

Don’t learn lessons on predictive modeling techniques the hard way

This article first appeared on TechTarget. The 2016 presidential election ended in stunning fashion, and it wasn’t just because of who won. Indeed, Donald Trump’s upset victory over Hillary Clinton triggered a political earthquake of seismic proportions. But another big surprise was see...

Are You At War With Yourself?
In the Media

Are You At War With Yourself?

This article first appeared on Industrial Distribution.Many times I hear talk of pricing wars in between two competitors, but upon investigation, it turns out that many companies are actually at war with themselves when it comes to pricing. Even more so now that there are so many channels in which a...

Mind the B2B Skills Gap: Shifting Populations, Shifting Perspectives

Mind the B2B Skills Gap: Shifting Populations, Shifting Perspectives

This article first appeared on CMS Wire. Have you considered the impending workforce shift and its impact to your business? Most have likely given it some thought, but the full impact on B2B performance — and, more importantly, what to do about it — isn’t as clear. Let’s jump into the data: A rece...

Global construction company uses analytics to make pricing local
In the Media

Global construction company uses analytics to make pricing local

This article first appeared on CIO from IDGDayton Superior is a global B2B company that has turned to analytics and optimization to align its prices with local markets.You may not be familiar with Dayton Superior, but you know its work. Headquartered in Miamisburg, Ohio, the 115-year-old global...