Zilliant In the News

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How Real-Time Market Pricing Can Boost Business Performance

How Real-Time Market Pricing Can Boost Business Performance

This article first appeared on Martech Zone. As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when it comes to meeting cu...

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

This article first appeared on MarTech Series In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies w...

Overcoming the Dynamics Hindering Growth in MRO Distribution

Overcoming the Dynamics Hindering Growth in MRO Distribution

This article first appeared on Industrial Distribution. Industry challenges like new and emerging competitors controlling large portions of market share, managing millions of SKUs and a growing skills gap can all play a role in hindering the growth of companies within the maintenance, repair and op...

Market Guide for B2B Price Optimization and Management Software

Market Guide for B2B Price Optimization and Management Software

The full report can be found on Gartner. Summary Price optimization and management software is an example of AI/machine learning that can deliver substantial business benefits. Application leaders should use this guide to determine whether this technology is appropriate for their organization and...

What Happens When You Don’t Know Willingness To Pay?

What Happens When You Don’t Know Willingness To Pay?

This article first appeared on Industrial Distribution. How do you calculate willingness-to-pay (WTP), or do you at all? In 2014, I posed that question to readers of the Zilliant blog and it continues to be a favorite post. Four years later, the topic is still top-of-mind for B2B company leaders. R...

5 User Interface Mistakes that Drive Customers Away

5 User Interface Mistakes that Drive Customers Away

This article first appeared on CMS Wire. When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion...

The 18 Biggest Tech Hires and Departures in Austin From April 2018

The 18 Biggest Tech Hires and Departures in Austin From April 2018

This article first appeared on Austin Inno.Karl Fisher has been named as the new executive director of UT’s Applied Research Laboratories. He’ll oversee the largest contract in the university’s history — a $1.1 billion contract with the Department of Defense. Fisher has been...

SIIA Announces Business Technology Finalists for 2018 CODiE Awards

SIIA Announces Business Technology Finalists for 2018 CODiE Awards

This is an excerpt of an article that first appeared on SIIA.The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced the 167 finalists for the 2018 SIIA CODiE Award business technology categories. Th...