Market Guide for B2B Price Optimization and Management Software

By Mark Lewis, Analyst, Gartner

Mar 27, 2019

The full report can be found on Gartner.


Price optimization and management software is an example of AI/machine learning that can deliver substantial business benefits. Application leaders should use this guide to determine whether this technology is appropriate for their organization and to identify potential software vendors.

Table Of Contents

Market Definition

Market Description

Market Direction

Market Analysis

Representative Vendors

Apttus Brennus Analytics Perfect Price Periscope By McKinsey Price Edge Price f(x) PROS SPOSEA Vendavo Vistaar Technologies Vistex Zilliant

Market Recommendations

Gartner Recommended Reading

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