MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

By Sudipto Ghosh, MarTech Series

Feb 02, 2020

This article first appeared on MarTech Series

In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you should keep an eye on them.  

Marketing Automation Marketo HubSpot Pardot Salesfusion MailChimp Act-On ActiveCampaign Maropost GetResponse Adestra Demandforce Zaius Oracle Eloqua and Oracle Responsys Zoho Netcore Marketing Automation  

Marketing Performance Management Allocadia Bizible Percolate Hive9 Aprimo Anaplan SAS Marketing Ops Adobe Campaign Brightfunnel Infor MRM

  Content Marketing and Engagement Uberflip Kapost SnapApp LookBookHQ (rebranded as PathFactory, as on 5 May 2018) Evergage Curata UpContent Outbrain Amplify Contently Sprinklr Hootsuite Oracle Content and Experience Cloud Mapp Digital Showpad SABIO Cheetah Digital

  Event Management and Tracking Certain Event Automation etouches RegOnline by Cvent Eventbrite Bizzabo Hubb Splash Eventogy Symphony Eventsforce Hubilo Dryfta

  Predictive Analytics and Sales Intelligence Tools Lattice Engines¹ Mintigo EverString Infer by Ignite Radius DiscoverOrg² FICO Predictive Ambition Cien 6Sense Clari Datahug Qymatix Looker Tableau Infusionsoft TopOPPS Leadspace Pega

  Data Science, Visualization, and Marketing Analytics (The 13) TIBCO Statistica Teralytics MapD Technologies Buxton Analytics Alteryx Toluna LatentView Datorama Chartio Informatica DataFox Zilliant IQ

  Media Intelligence and Social Media Monitoring Cision Talkwalker Meltwater TrendKite Sysomos Synthesio Brandwatch Sprout Social Sendible NetBase Crimson Hexagon Track Maven Union Metrics Unmetric Socialbakers Audiense NUVI Simply Measured AgoraPulse

  Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation Drift Zendesk Freshdesk Atlassian RingCentral Chatfuel NewVoiceMedia Salesmachine   Mobile Marketing Automation Urban Airship Braze (earlier Appboy) Leanplum AppsFlyer Kahuna Swrve   Audience Data and Identity Resolution Acxiom Tealium BlueConic Janrain Triton Digital Experian Gigya (Now an SAP company) Tru Signal Okta Bitium OneLogin LogMeIn   Video Marketing for B2B Wistia TwentyThree Animoto Vidyard Brightcove SproutVideo Knovio- Knowledge Vision Innovid BombBomb Zype Ooyala   State-of-the-Art Artificial Intelligence Fractal Analytics DeepIntent Uru Sensory Protagonist SalesBrain Lytics Sentient AI Equals 3

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