B2B Reimagined Podcast

B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.

Featured Article

Pricing Should Be at the Heart of Your Organization

We diagnose four pricing paradoxes and prescribe immediate actions pricing leaders can take to expand their influence, based on real-world examples.

Pricing Should Be at the Heart of Your Organization
An Interview with Zilliant’s New CEO Pascal Yammine
Episode 64 |

An Interview with Zilliant’s New CEO Pascal Yammine

Get to know recently-appointed Zilliant Chief Executive Officer Pascal Yammine, who marks 60 days leading the company with his first appearance on the podcast. The former senior vice president and general manager of Salesforce Revenue Cloud brings a customer-focused background and 20 years of enterp...

Get a Head Start on Revenue Operations & Intelligence
Episode 63 |

Get a Head Start on Revenue Operations & Intelligence

The newest addition to Zilliant’s Quick Start Program, Quick Start for Revenue Operations & Intelligence, is now available. The purpose-built solution is designed to intelligently derive and deliver revenue-driving, account-specific actions to sales reps, eCommerce and marketing automation tools...

Inflation, Value-Based Pricing and Trucking
Episode 61 |

Inflation, Value-Based Pricing and Trucking

Gene Metheny, partner at Carlisle and Company, stops by the show to talk about the myriad macroeconomic problems facing B2B companies and what must be done to get ready for the next shift in supply and demand. He and Barrett Thompson then drill into some examples of how pricing data and analytical m...

Elevating the Pricing Role with Kevin Mitchell (PPS)
Episode 60 |

Elevating the Pricing Role with Kevin Mitchell (PPS)

Kevin Mitchell has been a champion of pricing for most of his life. As the president of the Professional Pricing Society (PPS) tells it, “I remember as a child carrying boxes of canary yellow pricing newsletters uphill, both ways, through the snow in Phoenix, Arizona.”This walk down memory lane set...

Optimizing OMS + Pricing for Wholesale Distribution
Episode 59 |

Optimizing OMS + Pricing for Wholesale Distribution

Many wholesale distributors have been running SAP for decades. While most of them started simple, over time they’ve introduced new requirements (read: complexities) into their order system. At the same time, many are behind the curve on modern approaches to price optimization and management. In an i...

Get Ready for the Intelligent Commerce Boom
Episode 58 |

Get Ready for the Intelligent Commerce Boom

In December of 2021, Madison Dearborn Partners acquired Zilliant as a strategic growth investment. John Lewis, an executive partner at Madison Dearborn, became Zilliant’s executive chairman following the closure of the deal. We were excited to welcome John for his first appearance on B2B Reimagined...

How to “Consumerize” B2B Manufacturing
Episode 57 |

How to “Consumerize” B2B Manufacturing

Chris Shutts has spent the 21st century at the forefront of the evolution of sales in the manufacturing space. He co-founded Big Machines in 2000 and sold the business to Oracle in 2013. Now he leads Logik.io, a strategic Zilliant partner that delivers next-generation technology to manufacturers of...

The MindShare 2022 Pre-Game Show!
Episode 56 |

The MindShare 2022 Pre-Game Show!

To get you ready for Zilliant MindShare 2022 (June 13-15) in Austin, TX, we bring you a very special episode of B2B Reimagined. Barrett Thompson emcees the show and brings on voices from around the company to share what to expect at the biggest annual event on the B2B pricing and sales calendar, and...

Zilliant Quick Start Changes the Game
Episode 55 |

Zilliant Quick Start Changes the Game

The average time for global companies to update pricing when costs change is between six weeks and four months, which is much too slow in today’s economy. It’s a process which unfortunately results in significant margin loss. The Zilliant Quick Start program was created with this in mind, delivering...

Moving Beyond Legacy Pricing Systems
Episode 54 |

Moving Beyond Legacy Pricing Systems

In this episode of B2B Reimagined, Zilliant Senior Vice President of Products & Science Pete Eppele joins us to discuss the steps companies need to take to attain real-time pricing capabilities with a better pricing system of management and how companies are likely to think about pricing systems...

Introducing Next-Generation Price IQ®
Episode 53 |

Introducing Next-Generation Price IQ®

Zilliant Price IQ® is the only B2B price optimization solution that can measure price elasticity, enforce rational price relationships, and conduct goal-seeking what-if scenarios. And now it’s gotten even better. Vice President of Science & Analytics Lee Rehwinkel joins the show to introduce th...

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