Dr. Rainer Schlamp, partner at EbelHofer Consultants, joins us to dissect an industry that often flies under the radar, but is essential to our everyday lives. The sanitary products industry is a complex and vibrant ecosystem weaving together producers, wholesalers, retail stores, contractors, and w...
Price changes and churn threats occur throughout the customer journey. How your organization handles them determines how your customers will react: either positively or negatively. Do they stick with you and buy now? Or go elsewhere without a word? It’s up to you.This friendly debate between two pas...
Logik.io CEO Chris Shutts returns to the show, this time to connect with Pascal Yammine, chief executive officer of Zilliant. They discuss the transformational digital shift occurring in industries like traditional manufacturing, high-tech, software, and business services, driven by customer demand...
“The world is not constant and stable. So why should your pricing strategy be? You have to mimic the working world that you live in,” said Argano Chief Strategy Officer Tim Harris on today’s episode. Harris joined Barrett Thompson to continue the show’s ongoing examination on how manufacturers are d...
Zilliant Chief Marketing Officer Lindsay Duran and General Manager of Commercial Excellence Barrett Thompson take a long look at the B2B landscape as considerable macroeconomic uncertainty persists. How should companies adjust their pricing strategies as prices eventually come down? How can sales op...
Today we are joined by Accelalpha’s Devang Bhavsar. In his role as Partner, CX & ERP Practice, Devang is focused on helping companies make it easy for their customers to do business with them. As digital commerce becomes dominant, “customer experience will overtake price and product as the key b...
Paul Demery, editor at Digital Commerce 360, joins host Barrett Thompson for a candid chat about the urgency thrust onto B2B companies to sell online in a pandemic-induced paradigm shift. Listen to learn why eCommerce pricing must be dynamic and how to accomplish a consistent, real-time pricing stra...
SAP’s Jonathan Burdette joins host Barrett Thompson to dissect THE compelling event of 2020 for B2B manufacturers: a forced transition to digital commerce due to COVID-19. Whereas traditionally sales reps walked the factory floor to build relationships, understand what equipment is working and what...
Dr. Steve Laborda, chief executive officer of ValueBiz Booster, joins our show to discuss the importance of commercial excellence in the specialty chemicals distribution industry. Laborda and host Barrett Thompson diagnose the biggest challenges facing these businesses, including increased complexit...
Rate setting in the shipping and transportation industry hinges on striking a delicate balance between all the factors that drive rate: Mode, origin, destination, time of year, capacity, and more. In this episode, Zilliant General Manager of Commercial Excellence Barrett Thompson and Zilliant Senior...
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