![Subscription Pricing Models on the Rise in B2B](/images/hubs/z-podcast-video-image-1920x1080-episode-78-v2%5B2%5D.jpg)
Subscription Pricing Models on the Rise in B2B
In the subscription economy, a company’s product takes a backseat to its subscriber. What does this mean for a company’s go-to-market strategy? For starters, value-added services and customer support become paramount.In your everyday life, you most likely subscribe to various streaming services or o...