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Be inspired by change-makers like Billy Beane, whose story was documented in Moneyball where he used data to change baseball forever, and Pascal Yammine, CEO of Zilliant.
B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.
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Our guest today, Aggregate Insights CEO Brady Jensen, explains how the two sides become misaligned, how to prevent or stop the blame game, and what sales-marketing harmony looks like in practice.
Zilliant Price IQ® is the only B2B price optimization solution that can measure price elasticity, enforce rational price relationships, and conduct goal-seeking what-if scenarios. And now it’s gotten even better. Vice President of Science & Analytics Lee Rehwinkel joins the show to introduce th...
Greg Peters has led Zilliant for nearly 20 years as president and chief executive officer. He makes his long-awaited debut on the podcast to tell us why right now is “the most exciting time since I’ve been in the company.” In these 20 years, Greg has helped navigate Zilliant and its customers thro...
Volatility is the new normal state-of-play in B2B. To unpack the best pricing response to protracted economic volatility, we spoke to the man writing the book on it: Holden Advisors Vice President of Pricing Jeet Mukherjee.Jeet has over two decades worth of global experience in management consulting...
We celebrate our 50th episode of B2B Reimagined with special guest Ian Altman, one of the foremost experts on B2B sales and a keynote speaker at our upcoming MindShare 2022 conference. Ian joined host Barrett Thompson to help us get to the bottom of why it’s so difficult, yet essential, to continuou...
CEO and Founder of Capital Pricing Consultants Lydia DiLiello returns for her third appearance on the show, this time to tackle perhaps the biggest B2B issue of the day – supply chain disruption.Why is it happening? Why have so many companies been caught flat-footed? What is the bottom-line impact o...
Today we tackle the common misconception that price elasticity is a B2C-only occurrence.“I empathize a lot with the B2B practitioners that believe that B2C pricing is the only real price elasticity phenomena, just because it's more observable in B2C. And that's a certainty,” said Sanguk Han, Zillian...
Today we welcome on Mike Bramble,managing consultant for commercial performance applications at Enigen. Mike introduced himself to our host Lindsay Duran by proclaiming, “CPQ is very much in my blood.”Which made him the perfect guest for this episode’s topics, namely customer and sales rep self-serv...
Do you know the true reason “why someone should buy x from you at y price?”Our first guest of 2022 has made it his business to help B2B companies define, communicate and, ultimately, sell their value proposition for more than 20 years. Jose Palomino, president of Value Prop Interactive, joined host...
Digital commerce and self-service channels may grab all the headlines, but your B2B sales team remains critical to building a satisfying customer experience, in both manufacturing and distribution. Yet it’s becoming tougher each year for sales reps to live up to that responsibility. With the so-call...
Inflation is the dominant trend in B2B pricing circles as 2021 draws to a close. While costs will continue to rise - by how much and for long is anyone’s guess - can you actually use this crisis as an opportunity to bring your pricing practice up a level and become more profitable? We asked Dick So...
On today’s episode, we bring back Zilliant SVP of Products & Science Pete Eppele to discuss our latest product innovation, Real-Time Pricing Engine™. Pete and host Lindsay Duran describe the history of pricing engines inside B2B companies and explain why they are being overwhelmed by the increas...
Zilliant Vice President of Customer Success Nathan Rabold returns for his second guest appearance on the podcast, this time going deep on a topic near and dear to his team’s work: effective change management. Sometimes overlooked, this foundational process makes the difference between success and d...
Ardent Mills is North America’s largest flour milling company, feeding approximately 100 million people every day by way of its 40 processing plants and 2,400 essential workers. Ryan Almos, strategic pricing leader at Ardent Mills, joined us on this episode to discuss the dynamics of the food produ...
We are thrilled to be back in person for MindShare Europe, the industry’s top B2B pricing and sales conference, on 30 November in Paris, France. In this episode, Zilliant Chief Marketing Officer Lindsay Duran interviews Vice President, EMEA Michel Safi about what attendees can expect from the event....
We welcome Tata Consultancy Services (TCS) Enterprise Architect Prashant Garg, who specializes in Quote-to-Cash, to the show to talk all things manufacturing and CPQ. Given the recent industry upheavals and the scramble to digitize commercial processes, Garg and host Barrett Thompson describe the ur...
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