B2B Reimagined Podcast

B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.

Featured Article

Pricing Should Be at the Heart of Your Organization

We diagnose four pricing paradoxes and prescribe immediate actions pricing leaders can take to expand their influence, based on real-world examples.

Pricing Should Be at the Heart of Your Organization
The Need for Speed: Overcoming Economic Volatility
Episode 51 |

The Need for Speed: Overcoming Economic Volatility

Volatility is the new normal state-of-play in B2B. To unpack the best pricing response to protracted economic volatility, we spoke to the man writing the book on it: Holden Advisors Vice President of Pricing Jeet Mukherjee.Jeet has over two decades worth of global experience in management consulting...

Supply Chain Mayhem is a Marathon, not a Sprint
Episode 49 |

Supply Chain Mayhem is a Marathon, not a Sprint

CEO and Founder of Capital Pricing Consultants Lydia DiLiello returns for her third appearance on the show, this time to tackle perhaps the biggest B2B issue of the day – supply chain disruption.Why is it happening? Why have so many companies been caught flat-footed? What is the bottom-line impact o...

Yes, You Can Measure Price Elasticity in B2B
Episode 48 |

Yes, You Can Measure Price Elasticity in B2B

Today we tackle the common misconception that price elasticity is a B2C-only occurrence.“I empathize a lot with the B2B practitioners that believe that B2C pricing is the only real price elasticity phenomena, just because it's more observable in B2C. And that's a certainty,” said Sanguk Han, Zillian...

B2B Reimagined: Ep 46 | Your Value Prop is More Than a Tagline
Episode 46 |

B2B Reimagined: Ep 46 | Your Value Prop is More Than a Tagline

Do you know the true reason “why someone should buy x from you at y price?”Our first guest of 2022 has made it his business to help B2B companies define, communicate and, ultimately, sell their value proposition for more than 20 years. Jose Palomino, president of Value Prop Interactive, joined host...

B2B Reimagined: Ep 44 | Inflation as a Pricing Opportunity
Episode 44 |

B2B Reimagined: Ep 44 | Inflation as a Pricing Opportunity

Inflation is the dominant trend in B2B pricing circles as 2021 draws to a close. While costs will continue to rise - by how much and for long is anyone’s guess - can you actually use this crisis as an opportunity to bring your pricing practice up a level and become more profitable? We asked Dick So...

B2B Reimagined: Ep 43 | Become Dynamic with a Real-Time Pricing Engine
Episode 43 |

B2B Reimagined: Ep 43 | Become Dynamic with a Real-Time Pricing Engine

On today’s episode, we bring back Zilliant SVP of Products & Science Pete Eppele to discuss our latest product innovation, Real-Time Pricing Engine™. Pete and host Lindsay Duran describe the history of pricing engines inside B2B companies and explain why they are being overwhelmed by the increas...

B2B Reimagined: Ep 42 | Getting Change Right
Episode 42 |

B2B Reimagined: Ep 42 | Getting Change Right

Zilliant Vice President of Customer Success Nathan Rabold returns for his second guest appearance on the podcast, this time going deep on a topic near and dear to his team’s work: effective change management. Sometimes overlooked, this foundational process makes the difference between success and d...

B2B Reimagined: Ep 41 | How Ardent Mills Simplifies Price Optimization
Episode 41 |

B2B Reimagined: Ep 41 | How Ardent Mills Simplifies Price Optimization

Ardent Mills is North America’s largest flour milling company, feeding approximately 100 million people every day by way of its 40 processing plants and 2,400 essential workers. Ryan Almos, strategic pricing leader at Ardent Mills, joined us on this episode to discuss the dynamics of the food produ...

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