B2B Reimagined Podcast

B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.

Featured Article

Pricing Should Be at the Heart of Your Organization

We diagnose four pricing paradoxes and prescribe immediate actions pricing leaders can take to expand their influence, based on real-world examples.

Pricing Should Be at the Heart of Your Organization
Why Intelligent Rebate Management is a Game-Changer
Episode 36 |

Why Intelligent Rebate Management is a Game-Changer

Rebates – every B2B company offers them or other off-invoice credits in some form or fashion. This is because they are a great way to incentivize customer behavior and drive loyalty in your brand. But they also tend to create massive headaches for accounting, sales, pricing and product management te...

B2B Reimagined: Ep 34 | Rolling with the Crises
Episode 34 |

B2B Reimagined: Ep 34 | Rolling with the Crises

Just over a year ago, we had Capital Pricing Consultants CEO & Founder Lydia DiLiello on the show to trade ideas for pricing in an unprecedented pandemic. Whereas back then the concern was avoiding a race to the bottom, the opposite challenge is now raging through B2B pricing departments. With t...

B2B Reimagined: Ep 33 | What is Next-Gen Price Optimization?
Episode 33 |

B2B Reimagined: Ep 33 | What is Next-Gen Price Optimization?

We are joined by the “Godfather of Zilliant” Pete Eppele, senior vice president of products and science, to explore the concept of next-generation price optimization. Pete explains how the pandemic shined a light on the need for more advanced science and faster, more specific pricing capabilities as...

B2B Reimagined: Ep 32 | Pricing: The New CEO Imperative w/ Stephan Liozu
Episode 32 |

B2B Reimagined: Ep 32 | Pricing: The New CEO Imperative w/ Stephan Liozu

We are joined by author and pricing evangelist Stephan Liozu on the eve of the release of his new book, Pricing: The New CEO Imperative. Liozu has spent the better part of two years interviewing C-Suite executives, pricing consultants and software vendors around the globe to curate this first-of-its...

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