B2B Reimagined Podcast

B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.

Featured Article

B2B Reimagined LIVE! Illuminating Perspectives from Pricing Leaders

Listen to our first-ever live episode of the podcast, recorded at Zilliant MindShare 2024, featuring a panel of leading pricing professionals.

B2B Reimagined LIVE! Illuminating Perspectives from Pricing Leaders
The Shifting Role of Sales in a COVID-19 World
Episode 10

The Shifting Role of Sales in a COVID-19 World

The role of a traditional B2B field seller, and the sales process itself, has fundamentally changed in a post-pandemic world. With buyers and sellers transitioning to remote work, B2B eCommerce on a meteoric rise and Zoom calls replacing shop floor visits, companies have adapted on the fly with vary...

Pricing Complexities in the Spare Parts Market
Episode 9

Pricing Complexities in the Spare Parts Market

Auto and heavy-duty truck parts distributors operate in a “pizza delivery model,” in which the goal is to be the first call on a garage’s list and to be able to deliver in 30 minutes or less. These distributors service many independent garages and must maintain inventory, get parts there fast and co...

Solve the Rate-Setting Challenge in Shipping & Transportation
Episode 8

Solve the Rate-Setting Challenge in Shipping & Transportation

Rate setting in the shipping and transportation industry hinges on striking a delicate balance between all the factors that drive rate: Mode, origin, destination, time of year, capacity, and more. In this episode, Zilliant General Manager of Commercial Excellence Barrett Thompson and Zilliant Senior...

What is True Cloud-Native and Why Does it Matter for Business Outcomes?
Episode 7

What is True Cloud-Native and Why Does it Matter for Business Outcomes?

Zilliant Chief Technology Officer Sham Chauthani joins the podcast to talk about cloud-native B2B solutions – what they are, why some that claim to be cloud-native are really not and, most importantly, how they drive better business outcomes. Shams details the role a microservices, cloud-based archi...

The Uneven Demand Problem in Medical & Life Sciences Distribution
Episode 6

The Uneven Demand Problem in Medical & Life Sciences Distribution

While it’s true that hospitals and laboratories have seen unprecedented demand spikes for certain products throughout the COVID-19 pandemic, demand for some major revenue-driving inventory has completely disappeared. Zilliant Vice President of Customer Success and Support Rick Chappel and Mick Naugh...

Protecting Margins in Volatile Times
Episode 5

Protecting Margins in Volatile Times

In this episode, Lydia DiLiello of Capital Pricing Consultants joins host Lindsay Duran to untangle the curious times B2B companies currently face. How can you protect margins in the age of COVID-19? How do you avoid price wars and a race to the bottom? How do you react to a situation...

Media & Advertising
Episode 4

Media & Advertising

In this episode, Zilliant’s chief scientist Jon Higbie joins host Lindsay Duran to share his experience working with companies on both the buy-side and sell-side of the advertising world. Jon tells us why this ever-changing industry is ripe for disruption in the areas of data management, unified sal...

Industrial Parts & Equipment Manufacturers
Episode 3

Industrial Parts & Equipment Manufacturers

In this episode, Nathan Rabold stops by to share his experience working with industrial parts and equipment manufacturers as a customer success director at Zilliant. Nathan and his team help customers adopt best practices for applying data science to the myriad internal and external complexities the...

Welcome to B2B Reimagined
Episode 1

Welcome to B2B Reimagined

In this, the first episode of B2B Reimagined, we welcome special guests Barrett Thompson and Brian Hirt to the podcast to discuss trends, challenges and opportunities unique to B2B electrical products distribution companies Brian Hirt served as the marketing director for a large, U.S.-based electric...

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