B2B Reimagined Podcast

B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.

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Featured Article

B2B Sales and Marketing in Harmony (Yes, it can be done!)

Our guest today, Aggregate Insights CEO Brady Jensen, explains how the two sides become misaligned, how to prevent or stop the blame game, and what sales-marketing harmony looks like in practice.

B2B Sales and Marketing in Harmony (Yes, it can be done!)
Solve the Rate-Setting Challenge in Shipping & Transportation
Episode 8 |
eCommerce | Services | Pricing

Solve the Rate-Setting Challenge in Shipping & Transportation

Rate setting in the shipping and transportation industry hinges on striking a delicate balance between all the factors that drive rate: Mode, origin, destination, time of year, capacity, and more. In this episode, Zilliant General Manager of Commercial Excellence Barrett Thompson and Zilliant Senior...

What is True Cloud-Native and Why Does it Matter for Business Outcomes?
Episode 7 |
IT & CIO

What is True Cloud-Native and Why Does it Matter for Business Outcomes?

Zilliant Chief Technology Officer Sham Chauthani joins the podcast to talk about cloud-native B2B solutions – what they are, why some that claim to be cloud-native are really not and, most importantly, how they drive better business outcomes. Shams details the role a microservices, cloud-based archi...

B2B Reimagined: Ep 6 | The Uneven Demand Problem in Medical & Life Sciences Distribution
Episode 6 |
Distribution | Economic Trends

B2B Reimagined: Ep 6 | The Uneven Demand Problem in Medical & Life Sciences Distribution

While it’s true that hospitals and laboratories have seen unprecedented demand spikes for certain products throughout the COVID-19 pandemic, demand for some major revenue-driving inventory has completely disappeared. Zilliant Vice President of Customer Success and Support Rick Chappel and Mick Naugh...

B2B Reimagined: Ep 5 | Protecting Margins in Volatile Times
Episode 5 |
Economic Trends | Partner | Pricing

B2B Reimagined: Ep 5 | Protecting Margins in Volatile Times

In this episode, Lydia DiLiello of Capital Pricing Consultants joins host Lindsay Duran to untangle the curious times B2B companies currently face. How can you protect margins in the age of COVID-19? How do you avoid price wars and a race to the bottom? How do you react to a situation for which ther...

B2B Reimagined: Ep 4 | Media & Advertising
Episode 4 |
Services | Pricing

B2B Reimagined: Ep 4 | Media & Advertising

In this episode, Zilliant’s chief scientist Jon Higbie joins host Lindsay Duran to share his experience working with companies on both the buy-side and sell-side of the advertising world. Jon tells us why this ever-changing industry is ripe for disruption in the areas of data management, unified sal...

B2B Reimagined: Ep 3 | Industrial Parts & Equipment Manufacturers
Episode 3 |
Economic Trends | Manufacturing | Pricing

B2B Reimagined: Ep 3 | Industrial Parts & Equipment Manufacturers

In this episode, Nathan Rabold stops by to share his experience working with industrial parts and equipment manufacturers as a customer success director at Zilliant. Nathan and his team help customers adopt best practices for applying data science to the myriad internal and external complexities the...

Building Products Distributors: The Global Economy, Pricing and Commercial Realities
Episode 2 |
Distribution | Economic Trends | Pricing

Building Products Distributors: The Global Economy, Pricing and Commercial Realities

In this episode, Paul Kedge is our expert on deck to share his experience both as a customer success manager at Zilliant with many building products distributors, but also as the head of pricing of the plumbing and heating division at Travis Perkins, the United Kingdom’s largest building merchant. L...

B2B Reimagined: Ep 1 | Welcome to B2B Reimagined
Episode 1 |
Distribution | Sales | Pricing

B2B Reimagined: Ep 1 | Welcome to B2B Reimagined

In this, the first episode of B2B Reimagined, we welcome special guests Barrett Thompson and Brian Hirt to the podcast to discuss trends, challenges and opportunities unique to B2B electrical products distribution companies Brian Hirt served as the marketing director for a large, U.S.-based electr...

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