The role of a traditional B2B field seller, and the sales process itself, has fundamentally changed in a post-pandemic world. With buyers and sellers transitioning to remote work, B2B eCommerce on a meteoric rise and Zoom calls replacing shop floor visits, companies have adapted on the fly with varying levels of success. Brian Hirt has spent years developing SaaS products that use data science to help sellers make better, more profitable decisions. He joins the podcast to explore how field sales is blending with inside sales, the disadvantages and new opportunities available in a digitized sales environment and why many aspects of the new normal are here to stay, even beyond the pandemic. He even makes the case for how doing business virtually is like cracking an egg with one hand – you’ll have to listen to get it.
