B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.
Featured Podcast
Listen to our first-ever live episode of the podcast, recorded at Zilliant MindShare 2024, featuring a panel of leading pricing professionals.
We welcome two guests from our strategic partner Acumen Solutions, Manufacturing Industry SME Gary Brown and Engagement Director Kyle Dreyer, to take the pulse of the modern manufacturer during a time of intensifying change.Host Lindsay Duran leads the conversation, which covers the need for custome...
Former client and longtime friend of Zilliant Pat Curtin joins host Rick Chappell, senior vice president of services and customer success, to share exciting news about his new pricing consultancy as part of a wide-ranging conversation about the steps needed to pave the way for a successful pricing i...
In this episode, we are pleased to host SAP Principal Solution Manager, IBU Wholesale Distribution Susanne Adam to take the pulse of trends, challenges and opportunities in global distribution businesses.The threats of the past year and change have been well-documented, and Susanne offers us a front...
Paul Demery, editor at Digital Commerce 360, joins host Barrett Thompson for a candid chat about the urgency thrust onto B2B companies to sell online in a pandemic-induced paradigm shift. Listen to learn why eCommerce pricing must be dynamic and how to accomplish a consistent, real-time pricing stra...
Mike Hockett, managing editor at Industrial Distribution, joins our first episode of the new year to share findings from the publisher’s recent 2020 survey and talk about what lies ahead for industrial distributors in 2021. Listen to hear about the surprising cost-cutting measure distributors have u...
Business Solutions Consultant Tim Mohnke returns for a follow-up episode on auto parts/aftermarket manufacturing. How has the electric car trend changed the game for auto parts suppliers? How can they navigate tariffs, which are expected to continue for the foreseeable future? How can...
Zilliant Chief Marketing Officer Lindsay Duran and Senior Director, Solutions Consulting Vishal Asatkar have logged many hundreds of miles visiting customers and prospects together over the years. The pair teams up again for an intensive look into the factors that drive total margin in the food prod...
SAP’s Jonathan Burdette joins host Barrett Thompson to dissect THE compelling event of 2020 for B2B manufacturers: a forced transition to digital commerce due to COVID-19. Whereas traditionally sales reps walked the factory floor to build relationships, understand what equipment is working and what...
This week marked the official launch of Zilliant’s newest product, Zilliant Campaign Manager™. An exciting evolution, this 100% cloud-native SaaS solution takes the insights generated by Sales IQ™ to the next level by unlocking self-service capability and providing the flexibility to scope, refine a...
Even before COVID-19 changed everything, distributors in the electronic components industry were dealing with seismic shifts. The dawn of 5G, the explosion of IoT and the ever-shortening product lifecycle combined to create complex business challenges and new opportunities to capture. The pandemic p...
This episode features a lively preview of Zilliant MindShare 2020, the premier B2B pricing and sales conference, which is going virtual for the first time on Oct. 27-29. Event MCs Barrett Thompson and Rick Chappell joined the show to explain how though the format may be new, the customer stories, th...
You’ve probably heard the old adage: “We can get it done right, we can get it done fast or we can do it for cheap.” For high-tech manufacturers and technology providers, the same concept applies to their quoting and offer creation processes. Most can consistently do a good job of delivering quotes w...
Dr. Steve Laborda, chief executive officer of ValueBiz Booster, joins our show to discuss the importance of commercial excellence in the specialty chemicals distribution industry. Laborda and host Barrett Thompson diagnose the biggest challenges facing these businesses, including increased complexit...
When it comes to the ability to set prices that are market-driven, rather than cost-driven, specialty chemicals manufacturers consistently rank among the lowest in B2B. Because of the unique amount of transparency and raw material cost-driven pricing structure, manufacturers in this sector are usual...
Modern Distribution Management (MDM) is the leading information resource for executives in the wholesale distribution business. MDM’s annual reports and periodic surveys provide an unparalleled snapshot into the distribution market, including pricing and sales trends, market share data and deep indu...
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