B2B Reimagined Podcast

B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must have. View all podcast episodes and read episode transcriptions.

Featured Article

B2B Reimagined LIVE! Illuminating Perspectives from Pricing Leaders

Listen to our first-ever live episode of the podcast, recorded at Zilliant MindShare 2024, featuring a panel of leading pricing professionals.

B2B Reimagined LIVE! Illuminating Perspectives from Pricing Leaders
How to Be Ready for a Price Optimization Project
Episode 25

How to Be Ready for a Price Optimization Project

Former client and longtime friend of Zilliant Pat Curtin joins host Rick Chappell, senior vice president of services and customer success, to share exciting news about his new pricing consultancy as part of a wide-ranging conversation about the steps needed to pave the way for a successful pricing i...

Wholesale Distribution Trends with SAP’s Susanne Adam
Episode 24

Wholesale Distribution Trends with SAP’s Susanne Adam

In this episode, we are pleased to host SAP Principal Solution Manager, IBU Wholesale Distribution Susanne Adam to take the pulse of trends, challenges and opportunities in global distribution businesses.The threats of the past year and change have been well-documented, and Susanne offers us a front...

Dynamic eCommerce Pricing with Digital Commerce 360’s Paul Demery
Episode 23

Dynamic eCommerce Pricing with Digital Commerce 360’s Paul Demery

Paul Demery, editor at Digital Commerce 360, joins host Barrett Thompson for a candid chat about the urgency thrust onto B2B companies to sell online in a pandemic-induced paradigm shift. Listen to learn why eCommerce pricing must be dynamic and how to accomplish a consistent, real-time pricing stra...

The State of the Industry in 2021 with Industrial Distribution’s Mike Hockett
Episode 22

The State of the Industry in 2021 with Industrial Distribution’s Mike Hockett

Mike Hockett, managing editor at Industrial Distribution, joins our first episode of the new year to share findings from the publisher’s recent 2020 survey and talk about what lies ahead for industrial distributors in 2021. Listen to hear about the surprising cost-cutting measure distributors have u...

Pressing Questions for Parts Suppliers
Episode 21

Pressing Questions for Parts Suppliers

Business Solutions Consultant Tim Mohnke returns for a follow-up episode on auto parts/aftermarket manufacturing. How has the electric car trend changed the game for auto parts suppliers? How can they navigate tariffs, which are expected to continue for the foreseeable future? How can...

Optimizing Contribution Margin in Food Production
Episode 20

Optimizing Contribution Margin in Food Production

Zilliant Chief Marketing Officer Lindsay Duran and Senior Director, Solutions Consulting Vishal Asatkar have logged many hundreds of miles visiting customers and prospects together over the years. The pair teams up again for an intensive look into the factors that drive total margin in the food prod...

From “Why?” to “How?”: eCommerce in B2B Manufacturing
Episode 19

From “Why?” to “How?”: eCommerce in B2B Manufacturing

SAP’s Jonathan Burdette joins host Barrett Thompson to dissect THE compelling event of 2020 for B2B manufacturers: a forced transition to digital commerce due to COVID-19. Whereas traditionally sales reps walked the factory floor to build relationships, understand what equipment is working and what...

Introducing Zilliant Campaign Manager™
Episode 18

Introducing Zilliant Campaign Manager™

This week marked the official launch of Zilliant’s newest product, Zilliant Campaign Manager™. An exciting evolution, this 100% cloud-native SaaS solution takes the insights generated by Sales IQ™ to the next level by unlocking self-service capability and providing the flexibility to scope, refine a...

B2B Reimagined: Ep 17 | Electronic Components Distributors Face a Changed World
Episode 17

B2B Reimagined: Ep 17 | Electronic Components Distributors Face a Changed World

Even before COVID-19 changed everything, distributors in the electronic components industry were dealing with seismic shifts. The dawn of 5G, the explosion of IoT and the ever-shortening product lifecycle combined to create complex business challenges and new opportunities to capture. The pandemic p...

B2B Reimagined: Ep 16 | What to Expect at MindShare 2020
Episode 16

B2B Reimagined: Ep 16 | What to Expect at MindShare 2020

This episode features a lively preview of Zilliant MindShare 2020, the premier B2B pricing and sales conference, which is going virtual for the first time on Oct. 27-29. Event MCs Barrett Thompson and Rick Chappell joined the show to explain how though the format may be new, the customer stories, th...

Speed-Accuracy-Completeness: You Can Have it All
Episode 15

Speed-Accuracy-Completeness: You Can Have it All

You’ve probably heard the old adage: “We can get it done right, we can get it done fast or we can do it for cheap.” For high-tech manufacturers and technology providers, the same concept applies to their quoting and offer creation processes. Most can consistently do a good job of delivering quotes w...

Commercial Challenges in Specialty Chemicals Distribution
Episode 14

Commercial Challenges in Specialty Chemicals Distribution

Dr. Steve Laborda, chief executive officer of ValueBiz Booster, joins our show to discuss the importance of commercial excellence in the specialty chemicals distribution industry. Laborda and host Barrett Thompson diagnose the biggest challenges facing these businesses, including increased complexit...

How to Achieve Dynamic Formula Pricing
Episode 13

How to Achieve Dynamic Formula Pricing

When it comes to the ability to set prices that are market-driven, rather than cost-driven, specialty chemicals manufacturers consistently rank among the lowest in B2B. Because of the unique amount of transparency and raw material cost-driven pricing structure, manufacturers in this sector are usual...

B2B Distribution Trends with MDM
Episode 12

B2B Distribution Trends with MDM

Modern Distribution Management (MDM) is the leading information resource for executives in the wholesale distribution business. MDM’s annual reports and periodic surveys provide an unparalleled snapshot into the distribution market, including pricing and sales trends, market share data and deep indu...

Virtual Roundtable: Oracle CPQ + Zilliant
Episode 11

Virtual Roundtable: Oracle CPQ + Zilliant

The Configure, Price and Quote (CPQ) market has exploded in recent years, as businesses embrace smarter technology to empower their sales reps to build better offers and close more deals. Zilliant has teamed up with Oracle, a market leader in CPQ, to infuse scientific price guidance, price segmentat...

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