![Taming the Wild West of Ad Buying and Selling](/images/hubs/Imported_Blog_Media/aHViPTY2MjAxJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlYmUxNzk4YmZlNTMuanBlZyZ2ZXJzaW9uPTAwMDAmc2lnPTAxYzUwZGUzMWNhNGFkOGY5ZDM5NDdkZjZjOTdmNjIz.png)
Taming the Wild West of Ad Buying and Selling
Media and advertising companies are no strangers to seismic change of the external variety. Having contended with a market-wrenching pandemic, ongoing audience fragmentation, changing viewer habits and outmoded sales processes, it’s time to make some major internal changes.For most in the business,...