Media and advertising companies are no strangers to seismic change of the external variety. Having contended with a market-wrenching pandemic, ongoing audience fragmentation, changing viewer habits and outmoded sales processes, it’s time to make some major internal changes.For most in the business,...
As inflation rates remain stubbornly high across the globe and the threat of a recession looms, B2B companies that rely on manual tools and outdated processes are at a significant disadvantage. Companies that aren’t equipped to make pricing adjustments with speed and precision risk margin or volume...
Four Strategies to Combat Inflationary Pricing PressuresWhether inflation proves to be a short-term phenomenon or a prolonged reality, B2B companies must react swiftly and wisely. Those who are not using a data-driven pricing approach risk letting this (hopefully) short-term crisis put them at a lon...
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