New IDC Case Study: Wholesaler Improves Profit, Efficiency, and Customer Experience

By Zilliant

Apr 05, 2023

Read this IDC case study to learn how a promotional products wholesaler transformed the way it prices and sells its catalog of over 200,000 SKUs through its 10 international brands. Core to the transformation was implementing Zilliant's price optimization and management software, which ultimately delivered a better customer experience and improved company performance and efficiencies.

Wholesaler Improves Profit, Efficiency, and Customer Experience with Zilliant

The dynamics of wholesale distribution often present substantial complexity due to extremely high product and customer counts. This was the situation one promotional products wholesale supplier found itself in after acquisition-driven growth resulted in over 200,000 SKUs and 100,000 customers through 10 international brands. The wholesaler’s pricing and sales teams were overwhelmed by an increase in products to price, channels to support, customers to service, and the number of incoming quotes.

This newfound complexity coupled with additional pricing and sales challenges were greatly impacting revenue potential and productivity during pandemic-driven cost increases. Leadership at the wholesaler knew they needed an innovative approach and a partner who could help them establish best practices, improve company efficiencies, bolster the customer experience, and transform the way it prices and sells.

After a thorough selection process, the distributor partnered with Zilliant and reevaluated how its business should work at a foundational level. After implementing Zilliant Price IQ®, Zilliant Price Manager™, and Zilliant Sales IQ™, the wholesaler completely transformed the way it generated pricing and sales guidance, improved the overall customer experience, and increased company efficiency.

The distributor recently spoke to IDC to share its experience working with Zilliant. Read the resulting IDC case study - Pricing Excellence Buyer Case Study: Promotional Product Wholesaler Improves Company Profit, Efficiency, and Customer Experience with Zilliant - to learn how this wholesale supplier increased profitability with Zilliant and the lessons learned from this transformative journey.

Download the Full IDC Case Study Now

SOURCE: IDC Perspective, by Mark Thomason, Pricing Excellence Buyer Case Study: Promotional Product Wholesaler Improves Company Profit, Efficiency, and Customer Experience with Zilliant, Doc. # US50124523, March 2023

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