IDC Case Study: Wholesaler Improves Profit, Efficiency, and Customer Experience with Zilliant

This IDC case study documents how a promotional products wholesaler transformed the way it prices and sells its catalog of over 200,000 SKUs through its 10 international brands. Core to the transformation was implementing Zilliant's price optimization and management software, which ultimately delivered a better customer experience and improved company performance and efficiencies.

SOURCE: IDC Perspective, by Mark Thomason, Pricing Excellence Buyer Case Study: Promotional Product Wholesaler Improves Company Profit, Efficiency, and Customer Experience with Zilliant, Doc. # US50124523, March 2023

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