Business Impact of Tariffs: 2025 Survey Report

Tariffs are rising, markets are volatile, and competitive pressure is relentless — yet many companies still rely on disconnected pricing tools and outdated strategies. The result? Slower decisions, shrinking margins, and growing Pricing Anxiety across the business.

To understand how leaders are responding, Zilliant surveyed 400 senior executives across manufacturing and distribution. The findings reveal how companies are adapting in real time — shifting suppliers, embracing AI-powered pricing, and elevating pricing to the C-suite. Read the report to discover how top businesses are protecting profitability and building resilience in today’s economy.