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on "Pricing"
Volatility is the new normal state-of-play in B2B. To unpack the best pricing response to protracted economic volatility, we spoke to the man writing the book on it: Holden Advisors Vice President of Pricing Jeet Mukherjee.Jeet has over two decades worth of global experience in management consulting...
CEO and Founder of Capital Pricing Consultants Lydia DiLiello returns for her third appearance on the show, this time to tackle perhaps the biggest B2B issue of the day – supply chain disruption.Why is it happening? Why have so many companies been caught flat-footed? What is the bottom-line impact o...
Today we tackle the common misconception that price elasticity is a B2C-only occurrence.“I empathize a lot with the B2B practitioners that believe that B2C pricing is the only real price elasticity phenomena, just because it's more observable in B2C. And that's a certainty,” said Sanguk Han, Zillian...
Today we welcome on Mike Bramble,managing consultant for commercial performance applications at Enigen. Mike introduced himself to our host Lindsay Duran by proclaiming, “CPQ is very much in my blood.”Which made him the perfect guest for this episode’s topics, namely customer and sales rep self-serv...
Digital commerce and self-service channels may grab all the headlines, but your B2B sales team remains critical to building a satisfying customer experience, in both manufacturing and distribution. Yet it’s becoming tougher each year for sales reps to live up to that responsibility. With the so-call...
Inflation is the dominant trend in B2B pricing circles as 2021 draws to a close. While costs will continue to rise - by how much and for long is anyone’s guess - can you actually use this crisis as an opportunity to bring your pricing practice up a level and become more profitable? We asked Dick So...
On today’s episode, we bring back Zilliant SVP of Products & Science Pete Eppele to discuss our latest product innovation, Real-Time Pricing Engine™. Pete and host Lindsay Duran describe the history of pricing engines inside B2B companies and explain why they are being overwhelmed by the increas...
Ardent Mills is North America’s largest flour milling company, feeding approximately 100 million people every day by way of its 40 processing plants and 2,400 essential workers. Ryan Almos, strategic pricing leader at Ardent Mills, joined us on this episode to discuss the dynamics of the food produ...
We are thrilled to be back in person for MindShare Europe, the industry’s top B2B pricing and sales conference, on 30 November in Paris, France. In this episode, Zilliant Chief Marketing Officer Lindsay Duran interviews Vice President, EMEA Michel Safi about what attendees can expect from the event....
We welcome Tata Consultancy Services (TCS) Enterprise Architect Prashant Garg, who specializes in Quote-to-Cash, to the show to talk all things manufacturing and CPQ. Given the recent industry upheavals and the scramble to digitize commercial processes, Garg and host Barrett Thompson describe the ur...
Returning guest David Moss, partner at PwC, drops by to dispel a common myth about revenue growth management: it’s not just applicable in consumer markets. In fact, the concept is widely relevant for B2B companies, who thrive on analytical insights into sales and marketing every bit as much as their...
We welcome to the show Mark Stiving, host of the fantastic Impact Pricing podcast, to pick his brain about the B2B subscription pricing model. Mark literally wrote the book on this topic – the upcoming “Win Keep Grow” – so it’s a must-listen for anyone looking to shift all or part of their tradition...
Back for the second time, Zilliant Business Solutions Consultant Vishal Asatkar joins us to share his eye-opening insights in the world of food service distribution. When we last had Vishal on, he focused on the challenges facing food manufacturers in the middle of a pandemic. Now he sheds light on...
Just over a year ago, we had Capital Pricing Consultants CEO & Founder Lydia DiLiello on the show to trade ideas for pricing in an unprecedented pandemic. Whereas back then the concern was avoiding a race to the bottom, the opposite challenge is now raging through B2B pricing departments. With t...
We are joined by the “Godfather of Zilliant” Pete Eppele, senior vice president of products and science, to explore the concept of next-generation price optimization. Pete explains how the pandemic shined a light on the need for more advanced science and faster, more specific pricing capabilities as...
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