Zilliant Blog

on "Sales"

Year-in-Review: Zilliant’s Accelerated Growth
Sales | Pricing

Year-in-Review: Zilliant’s Accelerated Growth

2021 marked a year of accelerated growth for Zilliant. The most significant milestone occurred this past December when Zilliant entered into an agreement to be acquired by funds affiliated with Madison Dearborn Partners, LLC (“MDP”), a leading private equity investment firm based in Chicago. 2021 al...

2022 Advice on Digital Commerce and the Sales Role
IT & CIO | Sales

2022 Advice on Digital Commerce and the Sales Role

In part two of our 2022 advice roundtable, we get to the biggest paradigm shift for B2B, the rise of digital commerce, with some additional thoughts on how the role of the B2B salesperson will need to adapt. Read part one here. A recent Digital Commerce 360 piece, citing McK...

How to Make CRM Effective
Sales

How to Make CRM Effective

Perspective: You are a sales manager responsible for 25 of your organization’s 500 salespeople. Think about the last “all sales” email you were copied on from your marketing or sales ops department that came with a spreadsheet attached. Maybe it was a list of products with too much inventory, a list...

Year-in-Review: Zilliant Events
Sales | Pricing

Year-in-Review: Zilliant Events

As I sat down to write Zilliant’s “Best of” events blog for 2021, I took a look back at where we were a year ago, when we were still learning how to adjust to our new virtual way of meeting, and we viewed 2021 as our chance to see each other in person again.With safety still top of mind, 2021 found...

Year-in-Review: The Essential Zilliant Content
Sales | Pricing

Year-in-Review: The Essential Zilliant Content

For B2B companies the year 2021 was a precedented one, but only because they had just lived through 2020. As the economy re-opened, uneven surges in demand brought supply chain snarls and creeping inflation, while new COVID variants continue to introduce more uncertainty. At the same time, the digit...

PODCAST: Sales Reps are Critical to Customer Experience
Sales

PODCAST: Sales Reps are Critical to Customer Experience

eCommerce! Self-service! The Amazon Effect! These trends grab the big headlines, and they are all important, butwe must notforget about thesignificanceof the sales rep. Sellers in the field remain critical to a winning B2B customer experience. “Things have changed, but they’ve also stay...

Powering Intelligent Commerce & Accelerating Results at MindShare Europe
Sales | Pricing

Powering Intelligent Commerce & Accelerating Results at MindShare Europe

For B2B pricing and sales leaders,as well as executives,it’sbeen another year of unprecedented challenges and innovative thinking. That theme was certainly on display at MindShare Europe 2021 this week.Zilliant customersconvenedin Paris to share their own best practices for navigating dynamic market...

How Better Rebate Management Benefits B2B Sales
Rebates | Sales

How Better Rebate Management Benefits B2B Sales

Rebates and other off-invoice programs are valuable levers for B2B companies to pull to incentivize desired buyer behavior and foster brand loyalty. But, they come with one important caveat: sales reps and their customers must be aware of the programs they are enrolled in and how they are tracking a...

PODCAST: Six Pillars of B2B Revenue Growth Management
Sales | Pricing

PODCAST: Six Pillars of B2B Revenue Growth Management

David Moss, partner at PwC, made a return appearance to B2B Reimaginedthis week.David walked us through four strategies to combat inflation the last time we spoke to him, and he’s back to tackle another big topic – revenue growth management(RGM). David and host Lindsay Duran start by defining...

Can Your Sales Team Pivot on a Dime?
Sales

Can Your Sales Team Pivot on a Dime?

One of the key points my Zilliant colleagues and I focus on when advising customers is the importance of keeping up with the relentless pace of new business triggers that impact the B2B world. This advice is informed by real customer insights – the folks we work with receive cost changes from suppli...

Meet the New B2B Sales Model
Sales

Meet the New B2B Sales Model

As I meet with sales and executive leaders in ourcustomer and prospectbase, two big themes emerge that are intertwined. First, the pandemic completely upended the role of B2B sales, with fieldrepsspendingmore time in front of a computerand less time face-to-face with buyers. Second, now that vaccine...

Evolution of the Sales Operations Function
Sales

Evolution of the Sales Operations Function

When I started working in B2B (pre-Jurassic period) the types of activities that would now be considered part of sales operations were typically spread out across a variety of areas. Reporting may have lived with finance, training and comp with HR, and sales technology may have come down to whicheve...

Here's What We Heard at MindShare 2021
Sales | Pricing

Here's What We Heard at MindShare 2021

Yet another successfulMindShare event wrapped up last week. Thevirtual versionofZilliant’spremier B2B pricing and sales conferenceattracted more than500 registrantsto15 expert-led sessions over three days. Though the hallway and lunchroomconversations will have to wait until MindShare Europe this f...

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