Driving Sales and Customer Engagement with Revenue Operations & Intelligence in B2B

It’s never been more critical to ensure that each customer interaction – whether it occurs with a sales rep or via a self-service digital channel – is optimized with highly targeted customer actions that maximize revenue and profit. Pinning down the most effective sales strategies and translating those into timely actions across channels is difficult and time consuming. In this webinar recording, guest speaker Forrester Principal Analyst Seth Marrs shares why Revenue Operations & Intelligence is critical for modern digital sales and revenue management. Watch now to learn why delivering a broad and deep range of actionable insights, enabling organizational flexibility through self-configuration and customization, and supporting systemic optimization and automation are essential to driving revenue and customer engagement. Additionally, Zilliant Chief Marketing Officer Lindsay Duran shares how leading B2B companies are using this software in a pragmatic and highly effective manner.