Rethinking Cost-Cutting: Why CFOs Should Invest in Pricing Software

In today’s challenging economic environment, companies are retrenching. Cost-cutting, expense prioritization, and reduced capital expenditures dominate the agenda, often led by CFOs tasked with ensuring short-term financial health. In this climate, initiatives like pricing software are often dismissed as discretionary, with familiar objections such as "there is no budget" or "it’s not a priority right now" becoming roadblocks for pricing professionals advocating for tools that can drive immediate margin improvements.

However, the irony is that pricing software is not just an investment, it’s a tool for cost optimization and a lever for achieving short-term savings. When effectively positioned, it aligns perfectly with the CFO’s mandate to improve profitability, eliminate inefficiencies, and enhance financial resilience. In this whitepaper, Zilliant Senior Business Value Lead Matthew Knaggs and Chief Value Officer Stephan Liozu explore how to address these objections head-on and build a compelling case for pricing software as an essential investment, even during cost-cutting cycles.