Legacy Pricing is Harming B2B: Do This Instead

The way in which a B2B company prices its products and services is now recognized as the best lever available to grow profits and is key to delivering a best-in-class customer experience in a digital omnichannel world. These realizations should elevate the pricing function and grant pricing professionals a seat at the strategic planning table. However, the legacy pricing systems of record and systems of management remain largely entrenched, and they lack the flexibility, dynamism, and scale necessary to consistently execute the right pricing strategies.

Read this whitepaper to learn the difference between pricing systems of record and systems of management, explore how they are used together, discover an immediate value-add opportunity, and explore a vision for real-time, dynamic omnichannel pricing that doesn’t require ERP manipulation.

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