Dec 04, 2013

Zilliant Earns “Strong Positive” in Gartner MarketScope for Price Optimization and Management

Price optimization has found its way onto the CxO’s agenda.

Austin, TX – December 4, 2013 – Zilliant, an optimization company that helps businesses make better pricing and sales decisions, announced today that it received a “Strong Positive” – the highest possible rating – in the Gartner MarketScope for Price Optimization and Management Software for B2B: 2013. According to the November 25, 2013 Gartner report, a vendor with the Strong Positive rating is viewed as a provider of strategic products, services or solutions; the report advises that customers continue with planned investments and potential customers consider this vendor a strong choice for strategic investments.

According to the Gartner report, “A successful price optimization and management (PO&M) implementation can increase margins by 50 basis points or more, and increase revenue by 2 percent to 4 percent. Based on this success, price optimization has shown steady growth during the past two to three years and has found its way onto the CxO’s agenda, aligning closely with executive priorities of revenue generation, customer acquisition and profit/margin improvement.”

Zilliant offers a “true Software-as-a-Service,” multi-tenant B2B optimization platform, leveraging the Salesforce 1 Platform, to enable seamless integration into customers’ existing systems and processes. The company recently launched the eighth-generation of MarginMax, a price optimization application for B2B companies, on the new Zilliant Optimization Platform, which enables rapid implementation times of less than 90 days, significantly shorter than the current industry average.

“Our customers are already reaping the benefits of our SaaS optimization platform,” said Greg Peters, Zilliant president and CEO. “We believe Gartner’s Strong Positive rating confirms our position in the market and further supports our commitment to helping customers achieve better results faster.”


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Zilliant

Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud-native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at


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