Seven Tips for a Pricing Pandemic

COVID-19 has had a profound effect on how B2B distributors price their products, assess their cost basis and position goods with customers.

In this 10-minute clip from a recentStandavwebinar,ZilliantChief Marketing Officer Lindsay Duran answers seven pointed questions about how to adaptto the new normal as a distributor in the midst of a pandemic.

Duran addresses howthe distribution experienceis changing given considerations like:

Is there a need for re-segmentation of products and customers? How is the sales process evolving? How can pricing software help distributors conduct what-if scenario planning? Howdo youbalance inventory shipments?

Access this timely clip to hear her answers to these and more.

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