Oct 03, 2023

How UPS Got Its Pricing Transformation Right

“Nearly 40% of CEOs don’t think their companies will be economically viable a decade from now if they continue on their current path.” That sobering insight was uncovered by PwC’s 26th Annual Global CEO Survey in January 2023.

If the current path is a dead end, the highway to lasting success will be paved by digital transformation. Leading companies are taking proactive steps to satisfy evolving customer preferences, get ahead of dynamic technology shifts, and meet economic disruptions head on. Pricing is both the most emotional and tangible connective tissue between a business and its customers; it is thus a critical component of any digital transformation.

Watch this webinar to hear UPS VP Revenue Enablement & Pricing Excellence Ryan Neal describe how UPS achieved its future-proof pricing vision with the help of PwC strategy consulting and Zilliant software. 

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