Mobilizing A Global Pricing Transformation

For B2B companies that achieve rapid success and accelerated growth, it’s not uncommon for the business to outpace its pricing capabilities. This was the case for a fuel and lubricants manufacturer, which has grown its revenue consistently in its 20 years in business. Because manual pricing processes could not keep pace with an increase in cost changes and evolving commercial pricing guidelines, margins were at risk.

Read this eBook to learn how the company partnered with Zilliant to implement a science-based, data-driven approach to pricing powered by Zilliant Price Optimization, and how the success of an initial regional Price Optimization project convinced executives that a global rollout was a no-brainer.