From Chaos to Confidence: How Strategic Pricing Transformed Volatility into a Competitive Advantage

Building products manufacturers have faced an unprecedented decade of cost volatility, with steel prices doubling or collapsing within months and lumber costs swinging by 300% in a single year. These unpredictable shifts have forced pricing and commercial teams to react with speed, agility, and precision to protect margins while maintaining customer trust. 

Read this case study to see how one leading building products manufacturer turned market volatility into a competitive advantage with Zilliant Price Management and Zilliant Price Optimization. Discover how AI-driven pricing helped the company move from reactive updates to confident, profitable growth amid constant change.