3 Ways Zilliant Helped Customers Reimagine Pricing and Sales in 2020

By Zilliant

Feb 04, 2021

Today, Zilliant announced its 2020 financial, business strategy and product roadmap results. Even in challenging times, Zilliant’s pricing and sales products are critical to our customers’ success. In addition to achieving a record Net Promoter Score from our customers, we posted our best revenue numbers to date in 2020 and expanded our install base.

“2020 was the ultimate stress test on how well we, through smarter software, superior data science and best-in-class customer success, can help B2B companies compete and w in,” said Zilliant President and Chief Executive Officer Greg Peters. “Most importantly, I’m tha nkful for the health of Zilliant employees and customers. I’m thrilled to report the best year to date for the company and look forward to helping our customers succeed in the years to come.”

When digging into what made 2020 such a success for Zilliant, we credit the following three ways in which B2B companies benefitted from our partnership in uncharted terrain. 

Nonstop Product Innovation 

Not content to rest on our laurels after a glowing report from the IDC MarketScape Price Optimization Report, we continued to invest in our bread-and-butter solutions in 2020 while expanding our platform and sales growth capabilities. 

We successfully launched a new product in the fall, Zilliant Campaign Manager™, which helps companies close the strategy-to-execution gap by enabling self-service generation of omnichannel campaigns through product, pricing and sales actions. Campaign Manager is already being put to use by multiple customers tackling issues from inventory management to marketing programs.

Earlier in the year, we opened up our cloud-native Zilliant IQ Platform™ to extend our data science capabilities to solve a wide variety of B2B commercial challenges beyond pricing and sales. Customers can build SmartApps™ through the high-availability platform with virtually unlimited scalability, flexibility and agility. 

In addition to these new offerings, we enhanced our existing product portfolio and formalized integrations with Salesforce.com applications: 

Sales IQ™ Expansion: We expanded our patented, AI-based IQ engine beyond its original cross-sell and recovery customer insights. Sales IQ now generates prospecting/whitespace, win-back, inventory, contract compliance, and product substitution actions.  

Deal Manager™ and Price Manager™: Numerous usability, speed, performance, configuration and personalization product upgrades, including segmentation management and workspaces.  

Zilliant CPQ Connector for Salesforce CPQ: Empowers customers to seamlessly integrate market-aligned prices that help sales reps win deals at more profitable prices. 

B2B Commerce Connector for Salesforce Commerce Cloud: Joint customers can now deliver Real-Time Market Pricing into their eCommerce platforms. 

The Best Customer Success Program 

Zilliant’s Customer Success organization has long been our secret weapon. But word is getting out. This team of experts is dedicated to delivering for our customers long-term by getting to know the particularities of their business and continuously improving on our customers’ solutions. This program was more valuable than ever in 2020, as sudden and unexpected disruptions to the normal flow of business called for joint problem-solving with a trusted partner. 

We’d like to thank our customers for recognizing our value and rewarding it with renewals and wider Zilliant investment. In addition to our highest-ever Net Promoter Score (NPS), we also rank higher than any other B2B pricing software vendor on G2 Crowd in Ease of Use, Quality of Support and Ease of Doing Business With.  

Innovative Solutions to Hard Problems 

In the broadest sense, we do two things at Zilliant: 1) innovate with industry-leading products and 2) work hand-in-hand with clients to solve commercial challenges. 2020 provided plenty of opportunities to partner with our customers on creative solutions. Here are some quotes from Zilliant customers last year that highlight the innovation and teamwork we collectively enjoy: 

“We chose Zilliant because their team authentically engaged with our employees to understand our business. They were able to develop and articulate clear cases to demonstrate the value of their platform,” Oldcastle APG Vice President Strategic Initiatives Karl Kottke. 

“Zilliant came in and understood the heart of our complex business in the B2B landscape. They developed an AI model that helps us identify growth and retention opportunities. They didn’t just stop at building the tool. They were so passionate about our success and achieving our company goals that they continued to work with us on the best adoption strategies. They were crucial to helping us achieving our targets. This is true partnership!” Valvoline Senior Manager, Customer Experience Shirley Mitchell. 

“I have only endorsed one vendor that we’ve worked with in (my 20 years) with the company and that is Zilliant,” Mobile Modular Management Director of Strategic Initiatives Garni Thomas, from Outside the Algorithm: How to Deploy AI & Drive Organizational Change webinar in June. 

We’d love to work with you in 2021. To get started, contact an expert today! 

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