Zilliant Named a Leader in the 2021 IDC MarketScape for B2B Price Optimization & Management Applications

Zilliant has been named a leader by IDC for B2B price optimization and management applications in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment.

The 2021 IDC MarketScape for B2B Price Optimization & Management Applications provides an overview of the latest price optimization trends, advice for companies considering price optimization solutions, and a vendor profile with vendor positioning graphic. Zilliant was also named a Leader in the last report, which was issued by IDC in 2018; the 2021 report puts Zilliant in the top spot and ahead of competition. As the new report shows, Zilliant’s position shifted to the top right of the Leaders category.

The report stated the following in regard to the core strengths of Zilliant’s price optimization and management solutions:

“Customer Success and Support – Customers continue to highly rate Zilliant for their customer success, satisfaction, and support. They cited Zilliant's responsive and empathetic personnel who take the time to understand their business, train them to get the most out of the product, get their feedback on upcoming features, and address any issues quickly. Level of Value Delivered – Customers highly rated Zilliant for the value for the price paid. Customers cited faster than expected payback periods and performance that consistently over-delivered on their pricing goals … which really paid off during the pandemic. Innovation – Zilliant continues to build out innovative new functionality to increase the effectiveness of their PO&M solution, including off-invoice incentive management, subscription price optimization, campaign management, sales performance tracking, and low-latency data integration.”

Read more information about the report and access an excerpt.

SOURCE: IDC MarketScape Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment, by Mark Thomason and Jon Duke, September 2021, IDC # US46742021

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.