The Top 5 B2B Reimagined Podcast Episodes of 2020

By Zilliant

Dec 31, 2020

It was an exciting year forZilliant’sB2B Reimaginedpodcast, which launched in December 2019, andhassteadilydevelopedan engaged audienceover the subsequent 21 episodes. The show is tailored to B2B leaderswho are looking for easily consumable insights into commercial trends and industry-specific strategies. Over the past year, we’ve featured unique expert content for the following vertical industries:

Shipping & Transportation

Building Products

Medical & Life Sciences

Media & Advertising

Industrial Parts & Equipment

Auto Parts/Aftermarket

Specialty Chemicals

Electronic Components

Food Production

In addition to the vertical expertise, our guestshave shone light on macro trends like eCommerce, COVID-19’s impact on the role of sales,and supply chain disruption. Listeners have learned how leading B2B companies are conquering these challenges with investments incloud-native architecture, price optimization and innovative data science-driven sales tools.

In 2020, the show featured in-demand guests from strategic partners SAP, Oracle,Modern Distribution Managementand more. Look out for more big-name companies joining us in the first quarter of 2021 as we continue to offer quality content on a bi-weekly basis.

What would a year-end recap be without a list? Here are the top five most downloaded episodes of 2020, with links included so you can catch up on any you might have missed:

Top 5 Downloaded Episodes

5. Episode 13 – How to Achieve Dynamic Formula Pricing

Host:ZilliantGeneral Manager ofCommercial Excellence Barrett Thompson

Guest:ZilliantSales Director Mick Naughton

Featured quote:“There’s very, very smart analysts and folks with great industry background in some of these roles that spend a lot of time crunching numbers and just keeping up with the volume of work that needs to get done. Doing work that technology could do. If you could unleash these people, you can tap intoall ofthis potential,”saidMick Naughton.


4. Episode 19 – From “Why?” to “How?”: eCommerce in B2B Manufacturing

Host: Barrett Thompson

Guest: SAP Global Industry Principal Jonathan Burdette

Featured quote:“You can go online and put a bunch of things in your cart and then there’s the big button:“CALL FOR PRICING.”Who wants to do that? I want to get a great price served up to me on eCommerce, I want to push the “MAKE IT SO” button, I don’t want to call for price. And if you’re the manufacturer, that’s what you want too,”saidBarrett Thompson.


3. Episode 6–The Uneven Demand Problem in Medical & Life Sciences Distribution

Host:ZilliantVice President ofCustomer Success and Support RickChappel

Guest: Mick Naughton

Featured quote:“There’s technology available that can deliver this information right to the rep that says,‘Hey, you’re losing volume at a customer,or therearecategories that acustomercould be buying,’and that helps protect you in this ultra-competitive, no elective surgeries environment. It mayprovide some opportunities to sell some things you weren’t before and take that business away from a competitor,”saidRickChappel.


2. Episode 14 – Commercial Challenges in Specialty Chemicals Distribution

Host: Barrett Thompson


Featured quote:“Distributors have been seen for many years as just a logistics partner…the last 10 years those companies have tried to differentiate themselves by,among other things, shifting slightly to a manufacturing role where it’s possible. That leads sometimes to stronger partnerships with manufacturers but also to some competition with their suppliers, which makes it a bit complicated,”saidDr. SteveLaborda.


Episode 11 – Virtual Roundtable: Oracle CPQ +Zilliant

Host:ZilliantChief Marketing Officer Lindsay Duran

Guests: Oracle Sr. Principal Product Manager EllenBeres; Oracles Sr. Product Manager EktaPaliwal; Oracle Strategic ISV Partner Manager Neil McHugh

Featured quote:“(CPQ) is a very transaction-focused process. It is less so a decision support focused application and this is where the partnership withZilliantreally complements CPQ so well.Zilliantprovides the segmentation, price sensitivity analysis, price list administration and management for deciding on the appropriate prices and then releasing them into CPQ to apply them on a particular transaction. They complement each other beautifully,”saidEllenBeres.


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