May 24, 2018

Makro Cash & Carry CZ Deploys Zilliant Sales IQ™ to Expand Customer Lifetime Value

Actionable intelligence anticipates customer needs.

Austin, TX – May 24, 2018 – Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, today announced that customer Makro Cash & Carry CZ (Czech Republic), a member of METRO, a leading international specialist in wholesale and food retail, has deployed the Zilliant IQ Platform.

“Makro has, in the Czech market, a strong and established customer base,” said Makro Head of Revenue and Pricing Management Marek Haller. “Zilliant demonstrated a substantial opportunity in our business to expand customer relationships with profitable account penetration.”

Makro is facing the challenges of foodservice distribution: many product SKUs, thousands of foodservice customers, and a sales team of 250, ensuring that Makro customers buy a wide selection of products is essential to the business. With Sales IQ, the company now boosted delivery of actionable, real-time sales intelligence to the sales team.

“The best part of deploying Sales IQ has been the excitement and energy from our sales team,” said Haller. “They’re excited to receive the actionable intelligence, call the customer, have a richer, more relevant conversation, and of course, close more deals.”

The actionable sales intelligence is being deployed into Makro’s homegrown customer relationship management (CRM) system where salespeople can easily see and act on the intelligence, improving their effectiveness and reducing time spent on administration.

“We’re thrilled to have Makro on board as a valued customer,” said Zilliant CEO Greg Peters. “We welcome many years of shared success ahead, helping the company maximize the lifetime value of every customer relationship.” ­

About METRO 

METRO is a leading international wholesale company with food and non-food assortments that specializes on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the sector leader in the Dow Jones Sustainability Index for the last four years. The company operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2017/18, METRO generated sales of €36.5 billion. More information at

About Zilliant

Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at

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