[AUTHORITY MAGAZINE] How To Effectively Leverage Data To Take Your Company To The Next Level

By Pierre Brunelle, Authority Magazine

Aug 30, 2022

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As part of our series about “How To Effectively Leverage Data To Take Your Company To The Next Level”, I had the pleasure of interviewing Shams Chauthani. As CTO & SVP of Engineering, Shams leads Zilliant’s engineering team, managing the development of the company’s innovative and scalable software products and overseeing the delivery operations of its applications in data centers globally. He has extensive experience building and managing onshore and offshore engineering teams at NewComLink, SolarWinds, Brocade, FullArmor Corporation and NetIQ. He holds a Bachelor of Science in Computer Science from the University of Houston and an executive certificate in innovation and strategy from MIT.

“Pricing is the most effective lever to drive profitable growth, yet a company’s data is often under-leveraged when it comes to delivering market-aligned pricing that’s optimal for each unique selling circumstance. For example, a building materials manufacturer based in France that we worked with had historically been working from Excel spreadsheets across many geographic locations. This limited their segmentation capabilities and, overall, business complexities limited the team’s ability to execute. We deployed price optimization which allowed them to perform above the market in terms of volume and price.”

Read the full article in Authority Magazine

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